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[Dubai, 20th February 2024] – ArabyAds, the global technology company announced a strategic partnership with Arla Organic, a brand name under Arla Foods, the Danish-Swedish multinational cooperative and the fifth-biggest dairy company in the world, to leverage Connected TV advertising’s innovative capabilities. The partnership aims to solve for classical challenge of the gap between the… Continue reading Arla Foods and ArabyAds collaborate to build MENA’s 1st ever cross-device Connected TV to E-commerce integrated journey
The multi-region partnership for Turkish Airlines extends CTV advertising in Saudi Arabia, UAE, Qatar, Bahrain, Iraq and Kuwait and aims to leverage the dynamic capabilities of Connected TVs to reach relevant users. Dubai, Feb 6, 2024 – ArabyAds, the leading global technology company, Forward Media Türkiye, a leading digital media and communication services agency, and Turkish… Continue reading Turkish Airlines partners with ArabyAds to leverage Connected TV Advertising
Oman Telecommunications Company – the leading provider of integrated telecommunications services in the Sultanate of Oman – will leverage ArabyAds’ Connected TV advertising platform to introduce various services for its customers. Dubai, UAE, September 6th, 2023 – ArabyAds, the leading global technology company, Zenith Media, a leading media and communication services agency, and Omantel, the… Continue reading Omantel partners with ArabyAds & Zenith Media to leverage Connected TV Advertising for first-screen advertising experiences
As the back-to-school season approaches in the Middle East, Saudi Arabia, Egypt, and UAE markets, brands are embarking on a journey to make a significant impact on their target audience . In this digital age, the rise of Connected TV (CTV) has opened up new avenues for brands to reach their customers in innovative and… Continue reading Backpack to Big Screens: Brands Thrive with CTV Advertising in Back-To-School Season
As the Back-to-School season approaches in the Middle East and North Africa (MENA) region, both shoppers and brands are gearing up to navigate the evolving landscape of advertising. The traditional TV advertising that once dominated the marketing arena is now facing a transformative shift, with Connected TV Advertising taking center stage. In this article, we… Continue reading Changing Shopper Behavior: A Back-to-School Perspective on Connected TV Advertising
With this partnership, ArabyAds Connected TV Advertising becomes the exclusive representative of VIDAA’s advertising offerings on Hisense televisions in the UAE and KSA.. Dubai, UAE (Aug 23nd, 2023) – ArabyAds, the leading global technology company, and VIDAA, a global leader in smart TV operating systems, announced an exclusive advertising partnership on VIDAA-powered Hisense smart TVs… Continue reading ArabyAds and VIDAA partner to bring Connected TV advertising offerings on Hisense smart TVs in the United Arab Emirates and Saudi Arabia
ThePubverse will leverage Lotame’s data solutions for amplifying audience-led advertising offerings. Dubai, Riyadh, August 8th, 2023: ThePubverse, ArabyAds’ publisher monetization platform today announced that it has further strengthened its platforms by partnering with Lotame, the global technology company that makes customer data smarter, faster, and easier to use. With a shared vision for innovation and… Continue reading Lotame & ThePubverse (by ArabyAds) partner to strengthen data-led advertising in the region
In today’s competitive retail landscape, Consumer Packaged Goods (CPG) brands seek innovative avenues to grow their reach and establish a more prominent presence. One such avenue that has shown significant promise is Retail Media. Not only does this platform help brands tap into a broader consumer base, but it also allows for a multitude of… Continue reading Expanding reach and amplifying share of voice (SOV) in a crowded CPG marketplace
Ritelo’s retail media technology will deliver highly contextual recommendations for high-intent visitors on the app and website for Daleel Store – the region’s leading platform that provides a wide range of prepaid cards for e-sports, digital gifting for e-commerce and mobile prepaid top-ups for its audiences. Dubai, Riyadh, July 13th, 2023: ArabyAds, the leading global… Continue reading DaleelStore partners exclusively with ArabyAds’ Ritelo for retail media technology
In one of our client meetings, the conversations got very interesting. What got everyone into a burst of laughter was that everyone knew there is targeting in Connected TV, and some have even possibly seen it many times, yet the confusion and queries around it remained. It’s like saying, someone knocks on the door every… Continue reading Connected TV Audiences – Powerful Audience Cohorts For Marketers – Plug & Play