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ArabyAds Appoints Ayman Haydar as CEO of ThePubverse and Group Chief Commercial Officer Share via

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Dubai, 18th of February 2025 – ArabyAds is pleased to announce the appointment of Ayman Haydar to a dual leadership role as the CEO of ThePubverse and Group Chief Commercial Officer (CCO) of ArabyAds. In these capacities, Ayman will drive the commercial strategy for ArabyAds while spearheading the growth and innovation of ThePubverse, the company’s newly rebranded media business unit. 

ThePubverse is ArabyAds’ specialized business unit focusing on CTV monetization, performance marketing (CPI, CPL), and mobile marketing, powered by its proprietary AdTech platform. ThePubverse is designed to empower publishers by maximizing inventory value while delivering high-performance marketing solutions that enable advertisers to achieve measurable outcomes at scale. 

With a proven track record in the AdTech and media industries, Ayman Haydar brings extensive leadership and strategic expertise to ArabyAds. His dual role will strengthen the company’s position as a global leader in digital advertising, ensuring seamless synergy between ThePubverse’s media monetization capabilities and ArabyAds’ broader commercial vision. 

Mohamed Khartabil, Co-Founder and Chief Business Development Officer of ArabyAds, commented: 

“Ayman’s wealth of experience in AdTech, along with his expertise in programmatic advertising and digital strategies, will be invaluable as we continue to grow The Pubverse. His leadership will not only enhance our publisher monetization capabilities but will also drive the expansion of our solutions, creating even more opportunities for brands to engage with their audiences in innovative ways.” 

Commenting on his appointment, Ayman Haydar stated:
“I am honored to take on this role at ArabyAds. The media landscape is evolving rapidly, and our focus will be on driving innovation, enhancing publisher monetization, and delivering cutting-edge performance marketing solutions. I look forward to working with our exceptional team to elevate our presence and impact in the industry.” 

ArabyAds remains committed to expanding its global footprint, with ThePubverse playing a key role in its long-term growth and AdTech innovation strategy. 

About ArabyAds 

ArabyAds is an AdTech company enabling brands to scale and achieve measurable growth globally. Through its AI-powered solutions, ArabyAds provides performance marketing, influencer marketing, retail media, and Connected TV (CTV) advertising that help brands reach the right audiences efficiently. 

For media inquiries, please contact: 

Pr@ArabyAds.com 

About ArabyAds

ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand's journey in a customer lifecycle ranging from customer acquisition, retention, and monetization.

Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency first & omnichannel marketing.

Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing platform of the year” by the Mobile Marketing Association MMA MENA.

For more information, please visit www.arabyads.com

Press Contact

For any media queries, please contact pr@arabyads.com.