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Business
Backpack to Big Screens: Brands Thrive with CTV Advertising in Back-To-School Season
As the back-to-school season approaches in the Middle East, Saudi Arabia, Egypt, and UAE markets, brands are embarking on a journey to make a significant...
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Business
Changing Shopper Behavior: A Back-to-School Perspective on Connected TV Advertising
As the Back-to-School season approaches in the Middle East and North Africa (MENA) region, both shoppers and brands are gearing up to navigate the evolving...
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Ritelo
Expanding reach and amplifying share of voice (SOV) in a crowded CPG marketplace
In today’s competitive retail landscape, Consumer Packaged Goods (CPG) brands seek innovative avenues to grow their reach and establish a more prominent...
Connected TV Audiences – Powerful Audience Cohorts For Marketers – Plug & Play
In one of our client meetings, the conversations got very interesting. What got everyone into a burst of laughter was that everyone knew there is targeting in...
Embracing the Era of First-Party Data Targeting in Commerce Media Advertising
The landscape of retail media advertising is undergoing a profound transformation, and I am excited to share how the era of first-party data targeting is...
Ensuring Data Privacy and Compliance In Retail Media Advertising
Retail media advertising is on a steep growth path, witnessing faster and higher acceptance from retailers globally. As such, the importance of data privacy...
The Rising Power of Connected TV Advertising: Unlocking the Potential of the Digital Living Room
In the ever-evolving landscape of advertising technology, one platform has emerged as a game-changer: Connected TV (CTV). With the advent of streaming services...
Top shopping categories that drive e-commerce growth in MENA
The thing about the MENA region is that despite being a collection of more than 20 countries, the shopping behavior and the preferences of the people residing...
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Business
We encourage our people to explore creativity and try new ideas: Mohamed Mohey, CHRO, ArabyAds
In an interview with Varun Jain, Mohamed Mohey, the chief human resource officer at ArabyAds, talks about the importance of creating a people-centric...
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Business
How different consumer segments in MENA shop during Black Friday
This year’s Black Friday will see shoppers in the MENA region looking for more convenience along with exceptional discounts, which is the hallmark of the...
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Business
Tips for scaling your e-commerce business this Black Friday
With the pandemic on the back burner, e-commerce brands are optimistic that customers in the MENA region will shop more during this year’s Black Friday...
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Deviceboost
Top mobile marketing stats every marketer should know
Consumers today spend more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these changing times and...
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AdFalcon
Understanding popular targeting methods brands use to attract consumers
Today’s consumers know the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and offers brands keep...
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ReEngage
These retargeting statistics tell why it is such a crucial digital marketing technique
Retargeting is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products...
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Deviceboost
Top mobile marketing terms every brand should know
Consumers today are spending more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these times and...
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AdFalcon
What makes native advertising a must for advertisers
Native ads are advertisements designed to adapt to the surrounding content and context within which they are displayed, which enables them to integrate...
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Personas
Top features of an effective data management platform
Data management platforms, or DMPs as they are often called, are data warehouses hosted on the cloud that collect, sort, and analyze tons of data to help...
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AdFalcon
Programmatic advertising challenges that marketers should know
The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes...
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Ritelo
Pros and cons of retail media networks every brand should know
According to the market research firm eMarketer, spending on retail media will surpass the USD 50 billion mark by 2023, with most ad spending expected to come...
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Deviceboost
Top mobile app marketing strategies to drive growth
There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand...
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ReEngage
These 3 remarketing techniques can increase your brand’s conversion rate
Remarketing is a form of digital marketing where marketers serve ads to consumers based on their previous interactions on the brand’s platform. The...
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AdFalcon
Tips for creating a successful programmatic advertising campaign
The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes...
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Personas
Why is data enrichment critical to improving customer experience?
How effectively and efficiently a marketer can reach out to their audience with their products and services depends on how well they understand them. And to...
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Ritelo
Retail media networks that generate the most advertising revenue
Retail media or advertisements placed on a retailer’s website to influence the customers buying decision at the point of purchase have seen their adoption...
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AdFalcon
How 5G will disrupt the digital marketing landscape in 2022
5G, or the 5th Generation Wireless Network, promises to be a game-changer in how digital marketers communicate and reach potential customers. Although 5G has...
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Business
Ramadan 2022 to be over $6 bn e-commerce opportunity in MENA
By: Alia Khalifa Ramadan 2022, the second-biggest online shopping season in the MENA region after Black Friday, is expected to generate over $6 billion in...
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Boostiny
4 tips for performance marketers to boost sales during Ramadan
By: Mohamed Nour The holy month of Ramadan has almost reached halfway. And this is where things start to get filled with action, where most shoppers in the...
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Personas
Evolving data privacy trends transforming the future of digital commerce
During the pandemic, many companies have significantly increased their focus on the online channel to reach out to new shoppers. Therefore the risk of...
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ReEngage
Subtle retargeting methods to avoid annoying your customers
With the retargeting approach, brands can either stay at the top of the mind of their audience or infuriate them with a barrage of display ads. It is for the...
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Business
Top digital marketing strategies to win consumers during Ramadan
The holy month of Ramadan has started, which means shoppers in the MENA region will be fasting from sunrise to sunset for the whole month and spending much...
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Ritelo
Understanding walled gardens and their impact on advertisers
Who controls the majority of digital ad spending across the globe? It’s the big three, namely, Google, Facebook, and Amazon. Market research company...
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Boostiny
How performance marketers can overcome hard times
By: Mohamed Nour When the conversion curve starts to go down, you may think it will go up again, and it’s a matter of time; you may be correct, but to be...
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Deviceboost
Common mistakes to avoid while developing a mobile application
There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand...
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Boostiny
Why consider performance marketing for your next campaign
By: Mohamed Nour No matter how big your brand is, launching a new product line always comes with many doubts regarding its success or failure. According to...
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AdFalcon
Why brands are focusing on first and second-party data
The demise of 3rd party cookie tracking is just around the corner, a customer tracking method that has been the mainstay for the digital advertising and...
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ReEngage
5 retargeting mistakes every marketer should avoid
Brands have been using remarketing tactics to increase their conversion rates and acquire new customers. The significance of this tool has grown with the...
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AdFalcon
What makes programmatic advertising a must-have for brands?
The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method...
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Personas
Data privacy and security trends to look out for in 2022
Businesses worldwide are grappling with the existing and emerging data privacy and security regulations that bar organizations from irresponsibly collecting...
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Boostiny
Decoding top publisher types in performance marketing
By Mohamed Nour Performance marketing is one of the most preferred tools brands use to drive the growth of their e-commerce businesses. In this form of...
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iConnect
How can influencer marketing platforms evolve themselves to be future-ready?
In 2018, the global influencer marketing platform market was valued at $137 million, which is expected to reach $200 million in 2022 and further grow to...
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Ritelo
Points brands should consider while choosing retail media network
As third-party cookie tracking is nearing its end and increased data security and privacy laws are coming into effect, retail media is solving the first-party...
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ReEngage
How to effectively retarget your mobile app users?
Brand marketers use various retargeting approaches to engage users who have already installed the mobile app so that they do not abandon the application...
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Boostiny
Understanding different payout models in performance marketing
By: Mohamed Nour If you’re an advertiser questioning how to get your affiliates to promote your products and items keenly, you may probably start by...
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iConnect
5 things to focus on while designing an effective influencer product seeding campaign
Influencer product seeding or product gifting is a concept where a brand sends out free products to a carefully selected group of influencers to make them try...
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Boostiny
Top benefits of coupon marketing every marketer should know
The ever-increasing competition in e-commerce has made coupon marketing one of the top marketing tools for digitally-operated brands. On top of it, decreasing...
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AdFalcon
Top video marketing trends to look out for in 2022
Video marketing has become one of the top marketing tools for marketers and advertisers to reach their audiences and improve sales. Some stats suggest that...
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Deviceboost
Monetize your mobile apps with these top strategies
The success of an app largely depends on its ability to monetize, and the app developers should have an ideal app monetization strategy in place from the...
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iConnect
Create a compelling social commerce strategy with these 5 tricks
Brands have taken up social commerce in a big way, and the popularity of this medium is increasing with time. Social commerce refers to selling products and...
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ReEngage
Minimize cart abandonment with retargeting campaigns
E-commerce businesses around the globe have to face a significant issue when it comes to shopping cart abandonment. A considerable percentage of shoppers...
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Personas
How DMP’s improve brands marketing campaigns
Data management platforms, or DMPs as they are often called, are data warehouses hosted on the cloud that collect, sort, and analyze tons of data to help...
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Deviceboost
These benefits compel brands to opt for native app development
Brands in the digital age have to up their mobile application game as most users interact with the company’s products and services on mobile devices now....
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Ritelo
Things to keep in mind while building a successful retail media
Ever since the Covid-19 pandemic has hit the globe, e-commerce has seen a massive uptick in its business and has acquired millions of new customers to its fold...
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iConnect
Understanding different types of social media influencers
Marketers consider influencer marketing as one of the top form of digital marketing in terms of return on investments (ROI). While influencer marketing was...
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Business
Top digital marketing trends to look out for in 2022
2022 is still going to be a roller-coaster ride for digital marketers. Ravaged by the pandemic for almost a couple of years now, things were finally beginning...
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AdFalcon
How brands can build a sustainable first-party data strategy
When third-party cookie tracking ceases to exist in the advertising and marketing world, brands will have to depend a lot on the first-party data that they...
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iConnect
Influencer Marketing: Top trends to look out for in 2022
Influencer marketing continues to be the top marketing tool for brand marketers. It has been growing consistently for many years, and experts believe it to...
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ReEngage
These 5 reasons make remarketing an absolute necessity for brands
Remarketing is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products...
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iConnect
How social commerce is driving online shopping
Social commerce refers to selling products and services on social media platforms like Facebook, Instagram, or Twitter. In other words, shoppers can discover...
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Ritelo
How retail media is disrupting the AdTech space
With the rapid rise of e-commerce in the past couple of years, retailers have started to focus on creating an additional revenue channel for their businesses...
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iConnect
Top tips for designing a successful live commerce campaign
Livestreaming commerce has shown the e-commerce world what brands can achieve using this method to engage with shoppers. Around five years back, what started...
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ReEngage
These tips will help you design the most successful remarketing campaign
Brands have been using remarketing tactics to increase their conversion rates and acquire new customers. The significance of this tool has grown with the...
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AdFalcon
Why second-party data is witnessing renewed interest from marketers
Data plays a critical role in the success of any new-age business in the digital landscape. Although first-party data has always been at the forefront,...
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iConnect
Live Commerce: An upcoming opportunity for brand marketers
It all started in 2016 when Chinese e-commerce giant Alibaba’s Taobao linked up the online live stream broadcast with the e-commerce store to allow consumers...
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Ritelo
Reason why retail media is gaining more prominence in AdTech world
The alarming situation where marketers will have limited access to third-party data has taken the marketing and advertising world by storm. Brand marketers are...
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AdFalcon
First-party data to be at the forefront in the cookieless world
As we are approaching 2022, we are nearing the end of third-party cookie tracking, a method that has been the marketing and advertising world’s mainstay for...
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Boostiny
Top 10 guidelines for Black Friday from ArabyAds
As we are in the midst of the Black Friday shopping season, we bring to you, top 10 guidelines for brand marketers from the recently released ‘ArabyAds...
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Deviceboost
How gamification is helping brands improve their marketing strategy
Gamification is a concept in digital marketing where brands use design elements of the game in a non-gaming application. The idea to implement this feature is...
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Boostiny
Brands must focus on these 4 consumers this Black Friday
It’s no secret that identifying and understanding the target group is essential to effective advertising. Consumer behavior has always been an...
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Business
Black Friday 2021 in MENA to be a $7.2 bn opportunity: ArabyAds report
The Black Friday opportunity in MENA is expected to be about $7.2 billion in gross merchandise value (GMV) for the month of November 2021, which makes up...
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Boostiny
Top 7 mistakes brands should avoid during Black Friday
The biggest shopping time of the year is just around the corner. This is the time when shoppers are really excited to shop to their heart’s content. But for...
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Deviceboost
5 Black Friday marketing strategies for your mobile apps
Black Friday is just around the corner, and brands are scrambling to put their best foot forward and make the most of the shopping season. As shopping has...
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iConnect
Things you need to know about influencer whitelisting
Influencer marketing has emerged as one of the most popular digital marketing tools in the last few years, and subsequently, brand marketers have increased...
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Ritelo
What is driving the growth of retail media?
It is a well-known fact that the pandemic has accelerated the growth of e-commerce by at least a couple of years and has managed to get millions of new...
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Boostiny
Performance Marketing strategies to boost your post-Black Friday sales
By: Mohamed Nour During the global outbreak in 2020, many physical stores wisely decided to move Black Friday online. As a result, more and more shoppers...
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Deviceboost
Mobile marketing trends to look out for in 2022
Consumers today are spending more time on their smartphones which has resulted in increased shopping through mobile devices. Hence, brands have to adapt to...
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AdFalcon
Why Are Advertisers Switching to Programmatic DOOH?
Programmatic DOOH (pDOOH) is a more sophisticated version of digital OOH that gives you all of the benefits of DOOH plus the ability to enhance your product...
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AdFalcon
How brands drive conversions with Dynamic ads
By: Mohamed Nour Let’s say that a consumer saw an ad with an advertiser’s brand on any social media platform, for example, Facebook. They are interested in...
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Boostiny
Top 10 tips for marketers to prepare for this year’s Black Friday
The biggest shopping festival extravaganza is just around the corner. While the shoppers are set to shop to their heart’s content by indulging in the heavy...
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AdFalcon
How Fashion Brands Can Leverage Programmatic Buying?
Fashion brands need to implement better strategies in marketing to acquire more audiences. Unlike essential commodities or services, buying fashion goods and...
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AdFalcon
How can marketers make an impact in a cookieless world
Across the globe, consumers today are more aware of data privacy laws and are better equipped to know how much data they want to share and how they can...
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Boostiny
Performance marketing strategies to prepare for Black Friday 2021
By: Mohamed Nour When shoppers decide to buy, they always want a discount or a special offer at a low price. And Black Friday is the best time of the year when...
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Deviceboost
How to Improve Mobile App Discovery and Engagement
Getting consumers to check out your App for the first time has always been tougher than developing the App in the first place. With a plethora of apps now...
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Business iConnect
Why Do Brands Rely on Influencers to Promote Black Friday Sales?
For brands, the holidays are typically the busiest time of the year. While some consumers buy very early or very late, the majority of people start their...
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iConnect
How AI is transforming the influencer marketing scenario
Influencer marketing has become one of the mainstays of marketing strategies for brands across the spectrum and is poised to grow even further in the coming...
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Ritelo
How to Monetize Your Customer Data and Maximize ROI
A quick look at Data Monetization Data Monetization in simpler words means using your data to earn revenues. However, unlike traditional business, monetization...
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Personas
How to Use Data to Personalize Content across Content Devices
The need to offer Personalized Content to Consumers A good salesman is one who knows the exact preferences of his customer and shows him only those products...
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AdFalcon
How can marketers use Precision Marketing to increase RoI?
Today’s consumers are well aware of the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and...
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ReEngage
Dynamic Remarketing – A Great Tool to Re-Engage with Your Customers
Mobile app users are considered more valuable shoppers than mobile web users because over 71% of mobile sales are in-app today. App users browse more products...
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iConnect
Leveraging Genuinfluencers to Advertise High-Value Products and Services
When did social media platforms become so boring? Many users have reported that their posts from friends have been replaced by paid posts. Social media...
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iConnect
What do social media influencers want from brands?
A brand can successfully create impactful influencer marketing when they are working perfectly in sync with the influencers. When both brands and influencers...
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Business
ArabyAds featured alongside FB, Google, Apple as a top partner in Adjust’s Partner Benchmarks report
Dubai: ArabyAds, the leading e-commerce marketing platform in MENA, has made it to the list of top networks for advertisers with headquarters in EMEA under the...
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AdFalcon
5 Tips to improve your Hyperlocal Marketing strategy
As the name suggests, hyperlocal marketing is a strategy to target customers in particular geographical areas and using the ‘near me’ feature on...
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AdFalcon
Why is Contextual Targeting more relevant than ever?
Contextual advertising is online advertising where an ad is placed on the website based on its content—in simple terms, putting beauty product ads on a...
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Deviceboost
Top ways to retain your mobile app users
There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand...
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Boostiny
Top 5 performance marketing strategies to boost e-commerce sales
Performance marketing is one of the most preferred tools brands use to drive the growth of their e-commerce businesses. In this form of marketing, brands...
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Boostiny
How is AI driving the future of coupon marketing?
The thing with discounts is, the more, the merrier. Everyone loves discounts. And brands have been using discount coupons for many years to get the customers...
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iConnect
How can social media Influencers get the most out of their content?
Influencer marketing is on its way to a meteoric rise which is apparent by reports suggesting it become USD 13.8 billion worth in 2021, significant growth from...
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Boostiny
How coupon-based tracking provide brands with deeper consumer insights?
Coupon marketing has proven to be a very effective tool to capture the imagination of the newer and the existing customers. As a result, many brands have been...
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iConnect
Are you working with a Genuine Influencer?
Influencer marketing is becoming the mainstay for brands and marketers to reach out to larger audiences spending tons of hours on social media platforms like...
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iConnect
Avoiding these mistakes can help you design a successful influencer marketing campaign
The success of any influencer marketing campaign depends on how meticulously the campaign has been designed. Many factors decide the positive outcome of the...
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Boostiny
Is your coupon marketing strategy on point?
The e-commerce space has become very competitive, with more new brands across the spectrum joining the race every day. On top of it, the decreasing brand...
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iConnect
Why is there a need for brands to support influencers?
Brands worldwide have unlocked the potential of influencer marketing and understood how this form of marketing creates a more personalized bond with the...
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iConnect
Are you measuring your Influencer Marketing campaigns correctly?
The rapid rise of influencer marketing in the advertising and marketing world has been nothing short of spectacular. Brands have been lapping up the success...
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iConnect
Influencer Marketing is here to stay. No two ways about it.
Undoubtedly, the pandemic has accelerated the growth of the influencer marketing landscape across the globe, with more and more brands, irrespective of their...
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iConnect
How are Nano Influencers creating a paradigm shift in digital advertising?
Brands across the spectrum have started to understand the benefits of getting nano influencers on board for their influencer marketing campaigns. Apart from...
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iConnect
Getting the right influencers for your campaign
The most crucial aspect for any influencer marketing campaign undertaken by brands is to get the right influencer on board. If the influencer is not the right...
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iConnect
Top 5 trends to look out for in Influencer Marketing in 2021
It is no secret that brands across the spectrum have started investing heavily in influencer marketing to get the maximum returns from their investments....
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Business Culture
Target Breaks: ArabyAds broke another Black Friday Record by achieving AED +400M!
Another Black Friday Record for ArabyAds… AED +400 M!! During a pandemic and a tough year for all retail businesses, Black Friday of 2020 was a very...
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Business
Black Friday 2020: Revealing the mindsets behind these eCommerce campaigns in 2 minutes!
We’re almost there to half of November and Black Friday 2020 and e-commerce platforms and brands are playing it fast and skillful. Since we, at ArabyAds, are...
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Boostiny
Time To Admit: We have made these mistakes in affiliate marketing but you can avoid them!
Black Friday’s season is such a good time to review your process and surf the internet for any mistakes that have occurred in the past and that might vacuum...
5 Pandemic Habits that will change your marketing campaigns this Black Friday!
During the pandemic, there have been major shifts in consumer behaviors that astonished the market. Those behaviors have turned into habits taken and...
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Boostiny Business
7 Reasons Why Small Businesses Can Leverage from Affiliate Marketing!
Small businesses can dive into a full marketing experience that can assure them a non-wasted experience for their resources and efforts.
And that’s...
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Business iConnect
The Ultimate Cheat Sheet for Successful Influencer Marketing!
Influencer marketing is a very complicated world of advertisements. However, it’s one of the most successful and booming marketing tactics nowadays. The...
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Boostiny
How to launch the simplest affiliate marketing program in 3 Days!
affiliate marketing is the process where affiliates publish marketing materials for companies for advertising purposes and earn commissions in return. Whilst...
Should you use a CPI agency/CPI network for your next mobile marketing campaign?
the cost per install model is one of the most effective models that can help to boost your mobile application's performance and ranking. Get to know more about...
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Business
5 Questions you must ask before marketing your eLearning course!
Ever since the pandemic started, there has been a difference in the curve of online learning’s growth. So before you start promoting your next eLearning...
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iConnect
5 Common Mistakes to Avoid in Influencer Marketing
Influencer Marketing is one of the most successful marketing strategies that have become quite popular in the MENA Region (currently a $15 billion industry)...
Influencer Marketing & The E-commerce industry!!
In a nutshell, we’ve already established how important influencer marketing is in many industries. Yet, we’re the market is finding a struggle to prove...
Your consumers’ behavior has changed!
Our team has written a few pieces about the changes in that businesses have faced since the beginning of the lock-down and the pandemic... consumer...
E-commerce Industry: 5 steps to develop the best captivating customer experience (CX).
On the 8th of April, The Economist stated that our responses to this pandemic are accelerating a quick adoption of new technologies and business ideas, which...
The Not-So-Secret Sauce of Marketing in The Gaming Industry!
The gaming industry has, undoubtedly, prevailed as popular culture in the entertainment industry and it’s not news that it has also been widespread and...
Pharmaceutical industries and Performance Marketing: 4 Reasons why your brand can’t afford to neglect it!
Pharmaceutical companies decided to join as a central role in the digital global revolution of healthcare. Lately, they’ve been pacing up to catch with the...
Healthcare brands shouldn’t spend on MARKETING??
For a very long time, the health industry has been a very gray zone for marketers. To start with, who's the subject here, the clinics or the...
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Business
Performance Marketing Kit: Get to know all 2020’s Insights and Trends!
Performance marketing has been storming the marketing industry and communities for the past few years, which drove the interest towards that approach in a...
5 Benefits of performance marketing that will scale your business!!
Performance marketing is a form of online and digital marketing that allows your team to measure the accurate results of your campaigns and operations...
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Boostiny
Market Your Automotive Company with Zero Risks
The automotive industry has always been known to possess one of the “hard-to-sell” products, due to the big investments consumers make during...
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Boostiny
Quick Insights and Ideas into the World of Real Estate: Using the Lead Generation Approach
The real estate industry seems to be a booming one in the MENA Region, with some Arab countries having the lion’s share of development projects and...
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Boostiny
Step By Step With Your Educational Entity
Tips Tailored for You to Market Your Entity Using Lead Generation The Education Sector is known to be mostly a human development sector, which sometimes makes...
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Boostiny
6 Points to why an affiliate network /affiliate agency is the way to go!
Affiliate marketing became a buzzword in the last few years, as many businesses and brands have resorted to an affiliate agency or an affiliate network to...
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Boostiny iConnect
Health Technology with Performance Marketing: Two Technologies Always Make a Right!
The health sector has proven to have the potential for technology, away from the use of technology within the medical practice. Many mobile apps, websites and...
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Boostiny
4 Top Traits of a Successful Affiliate Network!
Affiliate Marketing is one of the fastest-growing performance-based marketing solutions globally and in the Arab world as well. While the cost of investments...
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Boostiny iConnect
The Thin Line Between Affiliates and Influencers?
What is the difference? The terms Affiliate and Influencer Marketing are terms that are used interchangeably, creating some sort of confusion every time...
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Boostiny iConnect
CPL, CPS, CPI… Don’t let these terms intimidate you!
CPS, CPL, CPA and CPI are terms that are often used interchangeably in the field of performance marketing.......
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iConnect
4 Qualities of Successful Influencers.
With the rise of the world of influencers and consequently, Influencer Marketing, it is worth exploring the qualities and characteristics a good influencer...
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Boostiny
Affiliate Marketing for Beginners: How Can I Be An Affiliate?
Getting your first payment as a reward for your digital advertising services online is really exciting. Opportunities are everywhere and many people are...
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Business
ArabyAds breaks the Black Friday records with more than AED200 million in sales for its clients
24 December 2019, At the end of each year, with the onset of the winter season, stores around the globe start preparing for Black Friday from the beginning of...
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Boostiny iConnect
2020 Marketing Trends: Find Out What’s Happening This Year!
2020 has finally arrived, and there is always a need to peek into what will happen this year in the marketing arena. So, let’s dive in! -10- The demand...
Be on Top of Your 2020 Marketing Game: A Quick Check-list for an Effective Marketing Strategy
2019 is ending soon, a year full of different events and milestones for any business. Now is certainly the best time to reflect on major events that occurred...
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Culture
Christmas in the Middle East
Christmas is one of the most important seasons and celebrations in many countries globally, especially when it comes to the shopping arena. However, in the...
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Boostiny iConnect
Should Cyber Monday Be localized to Fit the MENA Region?
After the concept of Black (or White) Friday has gained momentum in the MENA region, it is often wondered whether Cyber Monday is to gain the same momentum as...
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Boostiny Business iConnect
Should Affiliate marketers work on newly launched e-commerce websites?
Should Affiliate marketers work on newly launched e-commerce websites? Here are a few points that affiliates have been missing out!...
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Boostiny iConnect
Your Last-minute Tips for Black Friday!
Our team has been doing Black Friday ever since its arrival to the middle east. ArabyAds' experts are constantly keeping track of the top companies' campaigns...
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Boostiny iConnect
How Would it Be if Marketing Your Business Was Risk-Free?
Come and Explore the 3 Ways in which ArabyAds Can Guarantee that for You! Since its establishment in 2014, ArabyAds has always prided itself on the fact that...
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iConnect
These 8 Indicators Will Change The Way Your Approach Influencer Marketing
Every second you scroll down on Instagram, SnapChat, YouTube or any other social media platform, you watch influencers publish content to attract more...
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iConnect
How influencer marketing can affect the e-commerce industry in MENA?
“A brand is no longer what we tell consumers it is – it is what consumers tell each other it is.” (Gensler, Völckner, Liu-Thompkins & Wiertz, 2013)...
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Boostiny
How to use affiliate marketing to generate more leads and sales for your business?
Whether you’re an e-commerce, travel, market place, or any online business, at some point you need to start using affiliate marketing to scale your business....
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Culture
We’re moving forward… Say hello to ArabyAds’ new brand identity!
Today we’re redefining who we are, what we do, why and how we do it. We rebranded ArabyAds with a new look that is fresh, bold, and clear, to reflect...
Latest Stories
24th March
ArabyAds and VIDAA Expand Partnership to Connected TV Advertising on Hisense Smart TVs in the UAE and Saudi Arabia in 2025
21st February
ArabyAds & LG Ad Solutions Expand Exclusive CTV Partnership to Turkey with TVekstra
18th February
ArabyAds Appoints Ayman Haydar as CEO of ThePubverse and Group Chief Commercial Officer
