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Business
Arabyads Team August 30, 2023

As the back-to-school season approaches in the Middle East, Saudi Arabia, Egypt, and UAE markets, brands are embarking on a journey to make a significant...

Business
Arabyads Team August 22, 2023

As the Back-to-School season approaches in the Middle East and North Africa (MENA) region, both shoppers and brands are gearing up to navigate the evolving...

Expanding reach and amplifying share of voice (SOV) in a crowded CPG marketplace

Ritelo
ArabyAds July 27, 2023

In today’s competitive retail landscape, Consumer Packaged Goods (CPG) brands seek innovative avenues to grow their reach and establish a more prominent...

Connected TV Audiences – Powerful Audience Cohorts For Marketers – Plug & Play

ArabyAds June 15, 2023

In one of our client meetings, the conversations got very interesting. What got everyone into a burst of laughter was that everyone knew there is targeting in...

Embracing the Era of First-Party Data Targeting in Commerce Media Advertising

ArabyAds June 9, 2023

The landscape of retail media advertising is undergoing a profound transformation, and I am excited to share how the era of first-party data targeting is...

Ensuring Data Privacy and Compliance In Retail Media Advertising

Team ArabyAds May 25, 2023

Retail media advertising is on a steep growth path, witnessing faster and higher acceptance from retailers globally. As such, the importance of data privacy...

The Rising Power of Connected TV Advertising: Unlocking the Potential of the Digital Living Room

Team ArabyAds May 17, 2023

In the ever-evolving landscape of advertising technology, one platform has emerged as a game-changer: Connected TV (CTV). With the advent of streaming services...

Varun Jain November 15, 2022

The thing about the MENA region is that despite being a collection of more than 20 countries, the shopping behavior and the preferences of the people residing...

Business
Varun Jain November 9, 2022

In an interview with Varun Jain, Mohamed Mohey, the chief human resource officer at ArabyAds, talks about the importance of creating a people-centric...

How different consumer segments in MENA shop during Black Friday

Business
Varun Jain November 7, 2022

This year’s Black Friday will see shoppers in the MENA region looking for more convenience along with exceptional discounts, which is the hallmark of the...

Tips for scaling your e-commerce business this Black Friday

Business
Varun Jain October 31, 2022

With the pandemic on the back burner, e-commerce brands are optimistic that customers in the MENA region will shop more during this year’s Black Friday...

Top mobile marketing stats every marketer should know

Deviceboost
Varun Jain September 20, 2022

Consumers today spend more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these changing times and...

Understanding popular targeting methods brands use to attract consumers

AdFalcon
Varun Jain August 30, 2022

Today’s consumers know the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and offers brands keep...

These retargeting statistics tell why it is such a crucial digital marketing technique

ReEngage
Varun Jain August 25, 2022

Retargeting is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products...

Deviceboost
Varun Jain August 24, 2022

Consumers today are spending more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these times and...

What makes native advertising a must for advertisers

AdFalcon
Varun Jain August 17, 2022

Native ads are advertisements designed to adapt to the surrounding content and context within which they are displayed, which enables them to integrate...

Top features of an effective data management platform

Personas
Varun Jain July 21, 2022

Data management platforms, or DMPs as they are often called, are data warehouses hosted on the cloud that collect, sort, and analyze tons of data to help...

Programmatic advertising challenges that marketers should know

AdFalcon
Varun Jain July 14, 2022

The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes...

Ritelo
Varun Jain July 7, 2022

According to the market research firm eMarketer, spending on retail media will surpass the USD 50 billion mark by 2023, with most ad spending expected to come...

Top mobile app marketing strategies to drive growth

Deviceboost
Varun Jain June 29, 2022

There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand...

ReEngage
Varun Jain June 22, 2022

Remarketing is a form of digital marketing where marketers serve ads to consumers based on their previous interactions on the brand’s platform. The...

Tips for creating a successful programmatic advertising campaign

AdFalcon
Varun Jain June 15, 2022

The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes...

Why is data enrichment critical to improving customer experience?

Personas
Varun Jain June 8, 2022

How effectively and efficiently a marketer can reach out to their audience with their products and services depends on how well they understand them. And to...

Retail media networks that generate the most advertising revenue

Ritelo
Varun Jain June 2, 2022

Retail media or advertisements placed on a retailer’s website to influence the customers buying decision at the point of purchase have seen their adoption...

How 5G will disrupt the digital marketing landscape in 2022

AdFalcon
Varun Jain April 29, 2022

5G, or the 5th Generation Wireless Network, promises to be a game-changer in how digital marketers communicate and reach potential customers. Although 5G has...

Ramadan 2022 to be over $6 bn e-commerce opportunity in MENA

Business
Team ArabyAds April 25, 2022

By: Alia Khalifa Ramadan 2022, the second-biggest online shopping season in the MENA region after Black Friday, is expected to generate over $6 billion in...

4 tips for performance marketers to boost sales during Ramadan

Boostiny
Team ArabyAds April 17, 2022

By: Mohamed Nour The holy month of Ramadan has almost reached halfway. And this is where things start to get filled with action, where most shoppers in the...

Evolving data privacy trends transforming the future of digital commerce

Personas
Varun Jain April 13, 2022

During the pandemic, many companies have significantly increased their focus on the online channel to reach out to new shoppers. Therefore the risk of...

Subtle retargeting methods to avoid annoying your customers

ReEngage
Varun Jain April 11, 2022

With the retargeting approach, brands can either stay at the top of the mind of their audience or infuriate them with a barrage of display ads. It is for the...

Top digital marketing strategies to win consumers during Ramadan

Business
Varun Jain April 8, 2022

The holy month of Ramadan has started, which means shoppers in the MENA region will be fasting from sunrise to sunset for the whole month and spending much...

Understanding walled gardens and their impact on advertisers

Ritelo
Varun Jain April 6, 2022

Who controls the majority of digital ad spending across the globe? It’s the big three, namely, Google, Facebook, and Amazon. Market research company...

How performance marketers can overcome hard times

Boostiny
Team ArabyAds April 4, 2022

By: Mohamed Nour When the conversion curve starts to go down, you may think it will go up again, and it’s a matter of time; you may be correct, but to be...

Common mistakes to avoid while developing a mobile application

Deviceboost
Varun Jain March 31, 2022

There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand...

Why consider performance marketing for your next campaign

Boostiny
Team ArabyAds March 29, 2022

By: Mohamed Nour No matter how big your brand is, launching a new product line always comes with many doubts regarding its success or failure. According to...

Why brands are focusing on first and second-party data

AdFalcon
Varun Jain March 25, 2022

The demise of 3rd party cookie tracking is just around the corner, a customer tracking method that has been the mainstay for the digital advertising and...

5 retargeting mistakes every marketer should avoid

ReEngage
Varun Jain March 23, 2022

Brands have been using remarketing tactics to increase their conversion rates and acquire new customers. The significance of this tool has grown with the...

What makes programmatic advertising a must-have for brands?

AdFalcon
Varun Jain March 16, 2022

The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method...

Data privacy and security trends to look out for in 2022

Personas
Varun Jain March 14, 2022

Businesses worldwide are grappling with the existing and emerging data privacy and security regulations that bar organizations from irresponsibly collecting...

Decoding top publisher types in performance marketing

Boostiny
Team ArabyAds March 10, 2022

By Mohamed Nour Performance marketing is one of the most preferred tools brands use to drive the growth of their e-commerce businesses. In this form of...

How can influencer marketing platforms evolve themselves to be future-ready?

iConnect
Varun Jain March 8, 2022

In 2018, the global influencer marketing platform market was valued at $137 million, which is expected to reach $200 million in 2022 and further grow to...

Points brands should consider while choosing retail media network

Ritelo
Varun Jain March 4, 2022

As third-party cookie tracking is nearing its end and increased data security and privacy laws are coming into effect, retail media is solving the first-party...

How to effectively retarget your mobile app users?

ReEngage
Varun Jain February 28, 2022

Brand marketers use various retargeting approaches to engage users who have already installed the mobile app so that they do not abandon the application...

Understanding different payout models in performance marketing

Boostiny
Team ArabyAds February 24, 2022

By: Mohamed Nour If you’re an advertiser questioning how to get your affiliates to promote your products and items keenly, you may probably start by...

5 things to focus on while designing an effective influencer product seeding campaign

iConnect
Varun Jain February 22, 2022

Influencer product seeding or product gifting is a concept where a brand sends out free products to a carefully selected group of influencers to make them try...

Top benefits of coupon marketing every marketer should know

Boostiny
Varun Jain February 18, 2022

The ever-increasing competition in e-commerce has made coupon marketing one of the top marketing tools for digitally-operated brands. On top of it, decreasing...

Top video marketing trends to look out for in 2022

AdFalcon
Varun Jain February 16, 2022

Video marketing has become one of the top marketing tools for marketers and advertisers to reach their audiences and improve sales. Some stats suggest that...

Monetize your mobile apps with these top strategies

Deviceboost
Varun Jain February 11, 2022

The success of an app largely depends on its ability to monetize, and the app developers should have an ideal app monetization strategy in place from the...

Create a compelling social commerce strategy with these 5 tricks

iConnect
Varun Jain February 8, 2022

Brands have taken up social commerce in a big way, and the popularity of this medium is increasing with time. Social commerce refers to selling products and...

Minimize cart abandonment with retargeting campaigns

ReEngage
Varun Jain February 4, 2022

E-commerce businesses around the globe have to face a significant issue when it comes to shopping cart abandonment. A considerable percentage of shoppers...

How DMP’s improve brands marketing campaigns

Personas
Varun Jain February 2, 2022

Data management platforms, or DMPs as they are often called, are data warehouses hosted on the cloud that collect, sort, and analyze tons of data to help...

These benefits compel brands to opt for native app development

Deviceboost
Varun Jain January 18, 2022

Brands in the digital age have to up their mobile application game as most users interact with the company’s products and services on mobile devices now....

Things to keep in mind while building a successful retail media

Ritelo
Varun Jain January 12, 2022

Ever since the Covid-19 pandemic has hit the globe, e-commerce has seen a massive uptick in its business and has acquired millions of new customers to its fold...

Understanding different types of social media influencers

iConnect
Varun Jain January 10, 2022

Marketers consider influencer marketing as one of the top form of digital marketing in terms of return on investments (ROI). While influencer marketing was...

Top digital marketing trends to look out for in 2022

Business
Varun Jain December 31, 2021

2022 is still going to be a roller-coaster ride for digital marketers. Ravaged by the pandemic for almost a couple of years now, things were finally beginning...

How brands can build a sustainable first-party data strategy

AdFalcon
Varun Jain December 30, 2021

When third-party cookie tracking ceases to exist in the advertising and marketing world, brands will have to depend a lot on the first-party data that they...

Influencer Marketing: Top trends to look out for in 2022

iConnect
Varun Jain December 29, 2021

Influencer marketing continues to be the top marketing tool for brand marketers. It has been growing consistently for many years, and experts believe it to...

These 5 reasons make remarketing an absolute necessity for brands

ReEngage
Varun Jain December 28, 2021

Remarketing is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products...

How social commerce is driving online shopping

iConnect
Varun Jain December 27, 2021

Social commerce refers to selling products and services on social media platforms like Facebook, Instagram, or Twitter. In other words, shoppers can discover...

How retail media is disrupting the AdTech space

Ritelo
Varun Jain December 23, 2021

With the rapid rise of e-commerce in the past couple of years, retailers have started to focus on creating an additional revenue channel for their businesses...

Top tips for designing a successful live commerce campaign

iConnect
Varun Jain December 22, 2021

Livestreaming commerce has shown the e-commerce world what brands can achieve using this method to engage with shoppers. Around five years back, what started...

These tips will help you design the most successful remarketing campaign

ReEngage
Varun Jain December 19, 2021

Brands have been using remarketing tactics to increase their conversion rates and acquire new customers. The significance of this tool has grown with the...

Why second-party data is witnessing renewed interest from marketers

AdFalcon
Varun Jain December 13, 2021

Data plays a critical role in the success of any new-age business in the digital landscape. Although first-party data has always been at the forefront,...

iConnect
Varun Jain December 9, 2021

It all started in 2016 when Chinese e-commerce giant Alibaba’s Taobao linked up the online live stream broadcast with the e-commerce store to allow consumers...

Reason why retail media is gaining more prominence in AdTech world

Ritelo
Varun Jain December 2, 2021

The alarming situation where marketers will have limited access to third-party data has taken the marketing and advertising world by storm. Brand marketers are...

First-party data to be at the forefront in the cookieless world

AdFalcon
Varun Jain November 29, 2021

As we are approaching 2022, we are nearing the end of third-party cookie tracking, a method that has been the marketing and advertising world’s mainstay for...

Top 10 guidelines for Black Friday from ArabyAds

Boostiny
Varun Jain November 25, 2021

As we are in the midst of the Black Friday shopping season, we bring to you, top 10 guidelines for brand marketers from the recently released ‘ArabyAds...

How gamification is helping brands improve their marketing strategy

Deviceboost
Varun Jain November 24, 2021

Gamification is a concept in digital marketing where brands use design elements of the game in a non-gaming application. The idea to implement this feature is...

Brands must focus on these 4 consumers this Black Friday

Boostiny
Varun Jain November 23, 2021

It’s no secret that identifying and understanding the target group is essential to effective advertising. Consumer behavior has always been an...

Black Friday 2021 in MENA to be a $7.2 bn opportunity: ArabyAds report

Business
Varun Jain November 22, 2021

The Black Friday opportunity in MENA is expected to be about $7.2 billion in gross merchandise value (GMV) for the month of November 2021, which makes up...

Top 7 mistakes brands should avoid during Black Friday

Boostiny
Varun Jain November 15, 2021

The biggest shopping time of the year is just around the corner. This is the time when shoppers are really excited to shop to their heart’s content. But for...

5 Black Friday marketing strategies for your mobile apps

Deviceboost
Varun Jain November 13, 2021

Black Friday is just around the corner, and brands are scrambling to put their best foot forward and make the most of the shopping season. As shopping has...

Things you need to know about influencer whitelisting

iConnect
Varun Jain November 10, 2021

Influencer marketing has emerged as one of the most popular digital marketing tools in the last few years, and subsequently, brand marketers have increased...

What is driving the growth of retail media?

Ritelo
Varun Jain November 8, 2021

It is a well-known fact that the pandemic has accelerated the growth of e-commerce by at least a couple of years and has managed to get millions of new...

Performance Marketing strategies to boost your post-Black Friday sales

Boostiny
Team ArabyAds November 2, 2021

By: Mohamed Nour During the global outbreak in 2020, many physical stores wisely decided to move Black Friday online. As a result, more and more shoppers...

Mobile marketing trends to look out for in 2022

Deviceboost
Varun Jain November 1, 2021

Consumers today are spending more time on their smartphones which has resulted in increased shopping through mobile devices. Hence, brands have to adapt to...

Why Are Advertisers Switching to Programmatic DOOH?

AdFalcon
Vaishali Gala October 31, 2021

Programmatic DOOH (pDOOH) is a more sophisticated version of digital OOH that gives you all of the benefits of DOOH plus the ability to enhance your product...

How brands drive conversions with Dynamic ads

AdFalcon
Team ArabyAds October 27, 2021

By: Mohamed Nour Let’s say that a consumer saw an ad with an advertiser’s brand on any social media platform, for example, Facebook. They are interested in...

Top 10 tips for marketers to prepare for this year’s Black Friday

Boostiny
Varun Jain October 26, 2021

The biggest shopping festival extravaganza is just around the corner. While the shoppers are set to shop to their heart’s content by indulging in the heavy...

How Fashion Brands Can Leverage Programmatic Buying?

AdFalcon
Vaishali Gala October 25, 2021

Fashion brands need to implement better strategies in marketing to acquire more audiences. Unlike essential commodities or services, buying fashion goods and...

How can marketers make an impact in a cookieless world

AdFalcon
Varun Jain October 25, 2021

Across the globe, consumers today are more aware of data privacy laws and are better equipped to know how much data they want to share and how they can...

Performance marketing strategies to prepare for Black Friday 2021

Boostiny
Team ArabyAds October 19, 2021

By: Mohamed Nour When shoppers decide to buy, they always want a discount or a special offer at a low price. And Black Friday is the best time of the year when...

How to Improve Mobile App Discovery and Engagement

Deviceboost
Vaishali Gala October 19, 2021

Getting consumers to check out your App for the first time has always been tougher than developing the App in the first place. With a plethora of apps now...

Why Do Brands Rely on Influencers to Promote Black Friday Sales?

Business iConnect
Vaishali Gala October 17, 2021

For brands, the holidays are typically the busiest time of the year. While some consumers buy very early or very late, the majority of people start their...

How AI is transforming the influencer marketing scenario

iConnect
Varun Jain October 13, 2021

Influencer marketing has become one of the mainstays of marketing strategies for brands across the spectrum and is poised to grow even further in the coming...

How to Monetize Your Customer Data and Maximize ROI

Ritelo
Vaishali Gala October 12, 2021

A quick look at Data Monetization Data Monetization in simpler words means using your data to earn revenues. However, unlike traditional business, monetization...

How to Use Data to Personalize Content across Content Devices

Personas
Vaishali Gala October 11, 2021

The need to offer Personalized Content to Consumers A good salesman is one who knows the exact preferences of his customer and shows him only those products...

How can marketers use Precision Marketing to increase RoI?

AdFalcon
Varun Jain October 11, 2021

Today’s consumers are well aware of the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and...

Dynamic Remarketing – A Great Tool to Re-Engage with Your Customers

ReEngage
Vaishali Gala October 7, 2021

Mobile app users are considered more valuable shoppers than mobile web users because over 71% of mobile sales are in-app today. App users browse more products...

Leveraging Genuinfluencers to Advertise High-Value Products and Services

iConnect
Vaishali Gala October 6, 2021

When did social media platforms become so boring? Many users have reported that their posts from friends have been replaced by paid posts. Social media...

What do social media influencers want from brands?

iConnect
Varun Jain October 4, 2021

A brand can successfully create impactful influencer marketing when they are working perfectly in sync with the influencers. When both brands and influencers...

ArabyAds featured alongside FB, Google, Apple as a top partner in Adjust’s Partner Benchmarks report

Business
Varun Jain September 30, 2021

Dubai: ArabyAds, the leading e-commerce marketing platform in MENA, has made it to the list of top networks for advertisers with headquarters in EMEA under the...

5 Tips to improve your Hyperlocal Marketing strategy

AdFalcon
Varun Jain September 29, 2021

As the name suggests, hyperlocal marketing is a strategy to target customers in particular geographical areas and using the ‘near me’ feature on...

Why is Contextual Targeting more relevant than ever?

AdFalcon
Varun Jain September 29, 2021

Contextual advertising is online advertising where an ad is placed on the website based on its content—in simple terms, putting beauty product ads on a...

Top ways to retain your mobile app users

Deviceboost
Varun Jain September 28, 2021

There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand...

Top 5 performance marketing strategies to boost e-commerce sales

Boostiny
Varun Jain September 27, 2021

Performance marketing is one of the most preferred tools brands use to drive the growth of their e-commerce businesses. In this form of marketing, brands...

How is AI driving the future of coupon marketing?

Boostiny
Varun Jain September 22, 2021

The thing with discounts is, the more, the merrier. Everyone loves discounts. And brands have been using discount coupons for many years to get the customers...

How can social media Influencers get the most out of their content?

iConnect
Varun Jain September 19, 2021

Influencer marketing is on its way to a meteoric rise which is apparent by reports suggesting it become USD 13.8 billion worth in 2021, significant growth from...

How coupon-based tracking provide brands with deeper consumer insights?

Boostiny
Varun Jain September 16, 2021

Coupon marketing has proven to be a very effective tool to capture the imagination of the newer and the existing customers. As a result, many brands have been...

Are you working with a Genuine Influencer?

iConnect
Varun Jain September 15, 2021

Influencer marketing is becoming the mainstay for brands and marketers to reach out to larger audiences spending tons of hours on social media platforms like...

Avoiding these mistakes can help you design a successful influencer marketing campaign

iConnect
Varun Jain September 6, 2021

The success of any influencer marketing campaign depends on how meticulously the campaign has been designed. Many factors decide the positive outcome of the...

Is your coupon marketing strategy on point?

Boostiny
Varun Jain September 2, 2021

The e-commerce space has become very competitive, with more new brands across the spectrum joining the race every day. On top of it, the decreasing brand...

Why is there a need for brands to support influencers?

iConnect
Varun Jain August 29, 2021

Brands worldwide have unlocked the potential of influencer marketing and understood how this form of marketing creates a more personalized bond with the...

Are you measuring your Influencer Marketing campaigns correctly?

iConnect
Varun Jain August 24, 2021

The rapid rise of influencer marketing in the advertising and marketing world has been nothing short of spectacular. Brands have been lapping up the success...

Influencer Marketing is here to stay. No two ways about it.

iConnect
Varun Jain August 19, 2021

Undoubtedly, the pandemic has accelerated the growth of the influencer marketing landscape across the globe, with more and more brands, irrespective of their...

How are Nano Influencers creating a paradigm shift in digital advertising?

iConnect
Varun Jain August 17, 2021

Brands across the spectrum have started to understand the benefits of getting nano influencers on board for their influencer marketing campaigns. Apart from...

Getting the right influencers for your campaign

iConnect
Varun Jain August 11, 2021

The most crucial aspect for any influencer marketing campaign undertaken by brands is to get the right influencer on board. If the influencer is not the right...

Top 5 trends to look out for in Influencer Marketing in 2021

iConnect
Varun Jain August 9, 2021

It is no secret that brands across the spectrum have started investing heavily in influencer marketing to get the maximum returns from their investments....

Target Breaks: ArabyAds broke another Black Friday Record by achieving AED +400M!

Business Culture
ArabyAds December 30, 2020

Another Black Friday Record for ArabyAds… AED +400 M!! During a pandemic and a tough year for all retail businesses, Black Friday of 2020 was a very...

Black Friday 2020: Revealing the mindsets behind these eCommerce campaigns in 2 minutes!

Business
ArabyAds November 19, 2020

We’re almost there to half of November and Black Friday 2020 and e-commerce platforms and brands are playing it fast and skillful. Since we, at ArabyAds, are...

Time To Admit: We have made these mistakes in affiliate marketing but you can avoid them!

Boostiny
Zayneb Badr November 10, 2020

Black Friday’s season is such a good time to review your process and surf the internet for any mistakes that have occurred in the past and that might vacuum...

5 Pandemic Habits that will change your marketing campaigns this Black Friday!

ArabyAds November 3, 2020

During the pandemic, there have been major shifts in consumer behaviors that astonished the market. Those behaviors have turned into habits taken and...

7 Reasons Why Small Businesses Can Leverage from Affiliate Marketing!

Boostiny Business
Zayneb Badr October 7, 2020

Small businesses can dive into a full marketing experience that can assure them a non-wasted experience for their resources and efforts. And that’s...

The Ultimate Cheat Sheet for Successful Influencer Marketing!

Business iConnect
Zayneb Badr September 27, 2020

Influencer marketing is a very complicated world of advertisements. However, it’s one of the most successful and booming marketing tactics nowadays. The...

How to launch the simplest affiliate marketing program in 3 Days!

Boostiny
Zayneb Badr September 14, 2020

affiliate marketing is the process where affiliates publish marketing materials for companies for advertising purposes and earn commissions in return. Whilst...

Should you use a CPI agency/CPI network for your next mobile marketing campaign?

Zayneb Badr September 1, 2020

the cost per install model is one of the most effective models that can help to boost your mobile application's performance and ranking. Get to know more about...

5 Questions you must ask before marketing your eLearning course!

Business
Zayneb Badr July 6, 2020

Ever since the pandemic started, there has been a difference in the curve of online learning’s growth. So before you start promoting your next eLearning...

5 Common Mistakes to Avoid in Influencer Marketing

iConnect
Sherif July 4, 2020

Influencer Marketing is one of the most successful marketing strategies that have become quite popular in the MENA Region (currently a $15 billion industry)...

Influencer Marketing & The E-commerce industry!!

Roqayah June 30, 2020

In a nutshell, we’ve already established how important influencer marketing is in many industries. Yet, we’re the market is finding a struggle to prove...

Roqayah June 3, 2020

Our team has written a few pieces about the changes in that businesses have faced since the beginning of the lock-down and the pandemic... consumer...

E-commerce Industry: 5 steps to develop the best captivating customer experience (CX).

Zayneb Badr May 21, 2020

On the 8th of April, The Economist stated that our responses to this pandemic are accelerating a quick adoption of new technologies and business ideas, which...

The Not-So-Secret Sauce of Marketing in The Gaming Industry!

Zayneb Badr May 21, 2020

The gaming industry has, undoubtedly, prevailed as popular culture in the entertainment industry and it’s not news that it has also been widespread and...

Zayneb Badr May 17, 2020

Pharmaceutical companies decided to join as a central role in the digital global revolution of healthcare. Lately, they’ve been pacing up to catch with the...

Healthcare brands shouldn’t spend on MARKETING??

Roqayah May 17, 2020

For a very long time, the health industry has been a very gray zone for marketers. To start with, who's the subject here, the clinics or the...

Performance Marketing Kit: Get to know all 2020’s Insights and Trends!

Business
Zayneb Badr May 14, 2020

Performance marketing has been storming the marketing industry and communities for the past few years, which drove the interest towards that approach in a...

5 Benefits of performance marketing that will scale your business!!

Roqayah May 11, 2020

Performance marketing is a form of online and digital marketing that allows your team to measure the accurate results of your campaigns and operations...

Market Your Automotive Company with Zero Risks

Boostiny
Kawthar Ali April 3, 2020

The automotive industry has always been known to possess one of the “hard-to-sell” products, due to the big investments consumers make during...

Quick Insights and Ideas into the World of Real Estate: Using the Lead Generation Approach

Boostiny
Kawthar Ali February 6, 2020

The real estate industry seems to be a booming one in the MENA Region, with some Arab countries having the lion’s share of development projects and...

Step By Step With Your Educational Entity

Boostiny
Kawthar Ali February 6, 2020

Tips Tailored for You to Market Your Entity Using Lead Generation The Education Sector is known to be mostly a human development sector, which sometimes makes...

6 Points to why an affiliate network /affiliate agency is the way to go!

Boostiny
Kawthar Ali February 6, 2020

Affiliate marketing became a buzzword in the last few years, as many businesses and brands have resorted to an affiliate agency or an affiliate network to...

Health Technology with Performance Marketing: Two Technologies Always Make a Right!

Boostiny iConnect
Kawthar Ali February 6, 2020

The health sector has proven to have the potential for technology, away from the use of technology within the medical practice. Many mobile apps, websites and...

4 Top Traits of a Successful Affiliate Network!

Boostiny
Kawthar Ali February 6, 2020

Affiliate Marketing is one of the fastest-growing performance-based marketing solutions globally and in the Arab world as well. While the cost of investments...

The Thin Line Between Affiliates and Influencers?

Boostiny iConnect
Kawthar Ali February 6, 2020

What is the difference? The terms Affiliate and Influencer Marketing are terms that are used interchangeably, creating some sort of confusion every time...

CPL, CPS, CPI… Don’t let these terms intimidate you!

Boostiny iConnect
Kawthar Ali February 6, 2020

CPS, CPL, CPA and CPI are terms that are often used interchangeably in the field of performance marketing.......

iConnect
Kawthar Ali February 6, 2020

With the rise of the world of influencers and consequently, Influencer Marketing, it is worth exploring the qualities and characteristics a good influencer...

Affiliate Marketing for Beginners: How Can I Be An Affiliate?

Boostiny
Ahmed Elnagar January 18, 2020

Getting your first payment as a reward for your digital advertising services online is really exciting. Opportunities are everywhere and many people are...

ArabyAds breaks the Black Friday records with more than AED200 million in sales for its clients

Business
Ahmed Elnagar January 8, 2020

24 December 2019, At the end of each year, with the onset of the winter season, stores around the globe start preparing for Black Friday from the beginning of...

2020 Marketing Trends: Find Out What’s Happening This Year!

Boostiny iConnect
Kawthar Ali January 2, 2020

2020 has finally arrived, and there is always a need to peek into what will happen this year in the marketing arena. So, let’s dive in! -10- The demand...

Be on Top of Your 2020 Marketing Game: A Quick Check-list for an Effective Marketing Strategy

Kawthar Ali December 24, 2019

2019 is ending soon, a year full of different events and milestones for any business. Now is certainly the best time to reflect on major events that occurred...

Culture
Kawthar Ali December 17, 2019

Christmas is one of the most important seasons and celebrations in many countries globally, especially when it comes to the shopping arena. However, in the...

Should Cyber Monday Be localized to Fit the MENA Region?

Boostiny iConnect
Kawthar Ali November 28, 2019

After the concept of Black (or White) Friday has gained momentum in the MENA region, it is often wondered whether Cyber Monday is to gain the same momentum as...

Boostiny Business iConnect
Roqayah November 27, 2019

Should Affiliate marketers work on newly launched e-commerce websites? Here are a few points that affiliates have been missing out!...

Boostiny iConnect
Roqayah November 25, 2019

Our team has been doing Black Friday ever since its arrival to the middle east. ArabyAds' experts are constantly keeping track of the top companies' campaigns...

How Would it Be if Marketing Your Business Was Risk-Free?

Boostiny iConnect
Kawthar Ali October 15, 2019

Come and Explore the 3 Ways in which ArabyAds Can Guarantee that for You! Since its establishment in 2014, ArabyAds has always prided itself on the fact that...

These 8 Indicators Will Change The Way Your Approach Influencer Marketing

iConnect
Ahmed Elnagar October 9, 2019

Every second you scroll down on Instagram, SnapChat, YouTube or any other social media platform, you watch influencers publish content to attract more...

How influencer marketing can affect the e-commerce industry in MENA?

iConnect
Ahmed Elnagar October 9, 2019

“A brand is no longer what we tell consumers it is – it is what consumers tell each other it is.” (Gensler, Völckner, Liu-Thompkins & Wiertz, 2013)...

How to use affiliate marketing to generate more leads and sales for your business?

Boostiny
Ahmed Elnagar October 9, 2019

Whether you’re an e-commerce, travel, market place, or any online business, at some point you need to start using affiliate marketing to scale your business....

Culture
Ahmed Elnagar October 3, 2019

Today we’re redefining who we are, what we do, why and how we do it. We rebranded ArabyAds with a new look that is fresh, bold, and clear, to reflect...

07th November

ArabyAds Launches Household Graph, an Advanced Solution for Next-Generation Audience Targeting Across CTV and Mobile

12th August

ArabyAds and L’Oréal Middle East Announce Strategic Partnership to accelerate Influencer Marketing

03rd July

Emirates NBD, Digitas ME and ArabyAds partner to leverage Connected TV Advertising for the launch of the ENBD X App

20th February

Arla Foods and ArabyAds collaborate to build MENA’s 1st ever cross-device Connected TV to E-commerce integrated journey

06th February

Turkish Airlines partners with ArabyAds to leverage Connected TV Advertising

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Backpack to Big Screens: Brands Thrive with CTV Advertising in Back-To-School Season

Changing Shopper Behavior: A Back-to-School Perspective on Connected TV Advertising

Top shopping categories that drive e-commerce growth in MENA

We encourage our people to explore creativity and try new ideas: Mohamed Mohey, CHRO, ArabyAds