Backpack to Big Screens: Brands Thrive with CTV Advertising in Back-To-School Season Share via

As the back-to-school season approaches in the Middle East, Saudi Arabia, Egypt, and UAE markets, brands are embarking on a journey to make a significant impact on their target audience

. In this digital age, the rise of Connected TV (CTV) has opened up new avenues for brands to reach their customers in innovative and engaging ways. This article explores the benefits of leveraging CTV advertising in the context of the Middle East region and how brands can thrive during the back-to-school season with creative strategies like QR Codes, Limited Offers, Shoppable Ads, Rewards, and Discounts.

What is CTV Advertising

CTV Advertising, also known as Connected TV Advertising, refers to the practice of delivering targeted video advertisements to viewers through internet-connected television devices. Connected TV encompasses smart TVs, streaming devices (like Roku, Amazon Fire TV, Apple TV), gaming consoles, and over-the-top (OTT) devices. CTV ads are typically delivered during streaming content, including TV shows, movies, and other video content available through various streaming platforms and apps.

CTV advertising enables brands and marketers to reach a highly engaged and specific audience with targeted ads, similar to traditional TV advertising, but with the added benefit of data-driven targeting and measurable insights. Unlike traditional TV ads, CTV ads can be more precise in reaching particular demographics, interests, and viewing behaviors, making them highly effective for audience segmentation and personalization.

Brands can leverage CTV advertising to create engaging and interactive video ads, take advantage of real-time analytics to track ad performance, and optimize campaigns for better ROI. As viewers continue to shift from traditional cable TV to streaming services, CTV advertising has become an essential component of modern digital marketing strategies, allowing brands to connect with their audience across various devices and platforms in a more targeted and meaningful way.

The CTV Advertising Revolution in the Middle East

The Middle East region has witnessed a remarkable surge in CTV adoption, with Saudi Arabia, Egypt, and UAE leading the digital transformation. As viewers increasingly shift from traditional TV to streaming platforms, CTV presents a compelling opportunity for brands to connect with their audience on a deeper level.

Benefits of CTV Advertising for Back-To-School Season

Precision Targeting: CTV advertising allows brands to precisely target their ideal audience based on demographics, interests, and viewing habits. This targeted approach ensures that back-to-school campaigns reach students, parents, and educators who are most likely to engage with the ads.

Enhanced Engagement: CTV ads are displayed during high-quality streaming content, leading to greater viewer engagement compared to traditional TV commercials. Brands can craft captivating and interactive ads that leave a lasting impression on their audience.

Data-Driven Insights: With CTV advertising, brands gain access to valuable data and analytics on ad performance and viewer behavior. Real-time insights enable marketers to optimize their campaigns for better results and ROI.

Cross-Screen Reach: CTV advertising bridges the gap between big screens and mobile devices, ensuring brands can connect with their audience across various screens. This cross-screen approach maximizes brand visibility and recall.

Also read: Changing Shopper Behavior: A Back-to-School Perspective on Connected TV Advertising

Strategies for Thriving with CTV Advertising in Back-To-School Season

QR Codes for Seamless Interaction: Incorporate QR codes in CTV ads, enabling viewers to scan and access exclusive content or promotions. QR codes make it easy for students and parents to engage with brands directly from their smartphones.

Limited Offers and Shoppable Ads: Create a sense of urgency with limited-time offers and shoppable ads in CTV campaigns. By offering time-sensitive deals, brands encourage immediate action and drive sales during the back-to-school rush.

Rewards and Discounts: Introduce reward programs or special discounts for students and parents who interact with CTV ads. This incentive-driven approach encourages brand loyalty and repeat purchases.

Interactive Ad Experiences: Craft interactive CTV ads that allow viewers to explore products, services, and educational resources related to the back-to-school season. Interactive elements make the ad experience more engaging and memorable.

Case Study: The FMCG company, Clorox leveraged ArabyAds CTV to increase brand recognition and top-of-mind recall in the nation of Saudi Arabia

As brands prepare for the back-to-school season in the Middle East, Saudi Arabia, Egypt, and UAE markets, embracing CTV advertising offers unparalleled opportunities to thrive. The precision targeting, enhanced engagement, and data-driven insights make CTV a powerful tool for reaching the right audience at the right time. By incorporating QR codes, limited offers, shoppable ads, rewards, and discounts, brands can create impactful back-to-school campaigns that resonate with students, parents, and educators alike. So, backpack to big screens and embark on a successful back-to-school journey with the transformative power of CTV advertising!