Top mobile marketing stats every marketer should know Share via

Consumers today spend more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these changing times and create strategies to serve mobile-device-obsessed customers efficiently. Additionally, the pandemic has significantly increased the adoption of mobile apps in the company’s digital transformation. Mobile marketing has multiple benefits for companies, irrespective of the segment they operate in, including reaching out to new audiences effectively, quickly, and cost-efficiently.

In this blog, we bring you the five most critical mobile marketing statistics that will make you stand up and take note of the massive impact it has on marketers and brands. With over 7 billion mobile users, mobile marketing has been churning out humungous revenues by capitalizing on new and emerging trends.

7.49 billion mobile users worldwide by 2025

According to a report by Statista, the number of mobile users by 2025 is forecasted to reach a massive 7.49 billion, meaning most of the world’s population will have a mobile device. The same predicts the numbers to reach 7.26 billion by the end of 2022, up from 6.95 billion in 2020. These massive numbers and the consistent growth in mobile adoption present a significant opportunity for marketers to invest in mobile marketing more than anything else.

$400 billion by 2024

In 2022, mobile advertising spending is projected to reach a record of $327.1 billion worldwide, according to Statista. This figure marked an increase of 17.2 percent compared to the previous year, and according to the latest data, spending will amount to nearly 399.6 billion by 2024. With smartphone adoption and mobile usage at an all-time high, companies are devoting larger budgets to mobile advertising than ever. This leveraging of the mobile revolution is particularly visible in the United States, the world’s leading mobile ad market, said Statista in its report.

4.8 hours spent on smartphones

App Annie’s State of Mobile in 2022 report said that people spent an average of 4.8 hours per day on their smartphones, thus nearly a third of their waking hours. Globally, consumers spent 3.8 trillion hours on mobile phones, paid $320,000 on apps every minute, and downloaded over 435,000 apps per minute, the report further stated. This piece of statistics should be enough for marketers across the globe to ramp up their mobile marketing and advertising efforts and start reaching their customers where they genuinely are spending the most of their time.

Accounts for half of worldwide web traffic

Mobile accounts for approximately half of the web traffic worldwide, said Statista in its recent report. In the second quarter of 2022, the report further noted that mobile devices (excluding tablets) generated 58.99 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before permanently surpassing it in 2020. What has made mobile internet pick up the pace is the fact that desktop internet infrastructure is low and expensive which made many emerging digital markets skip the desktop internet phase entirely and move straight onto mobile internet via smartphone and tablet devices.

Mobile-friendly website is key

Research from Google shows that 60 percent of consumers are more likely to buy from a mobile-friendly site, and about 61% say they’ll abandon a mobile site if they don’t see what they want right away. Google found that non-mobile-friendly sites damage a company’s reputation. 36% said they felt they’d wasted time visiting those sites, and 52% said that a bad mobile experience made them less likely to engage with a company.