We do not support landscape mode, please use the website in the portrait mode for best experience.
Grow customers & transactions with deterministic attribution
Acquire influence, build sales with data-driven mega & macro influencer marketing platform
Boost your business growth with app discovery & monetization platform
Monetize your retail audience across every stage of their shopping journey
Reach top advertisers with high-converting ad formats and grow your revenue potential
Access premium audiences though CTV ads in exclusive partnership with LG Ad Solutions
Amplify your re-engagement game with predictive campaign modeling
Drive insights, acquire knowledge and forecast consumer behaviour
Know who we are and our legacy
Meet the ones who chart the course
Join the ArabyAds Family
Get the scoop on what happens at ArabyAds
Get answers to your ‘press’ing questions
Explore our proud accomplishments in the AdTech industry
Reach out to us. We’re listening
Browse through the range of our informative articles
Data, Research & Analysis
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Home » Leadership Team » Patrick Thiriet
“ Keep exploring “
Patrick is the CEO of EQ2 Ventures, a Dubai-based investment holding resulting from the spin-off of Equitrust, the corporate VC arm of Choueiri Group (a large media representation group in Middle East and North Africa). Patrick is also a founding & investment committee member of Dubai Angel Investors.
Prior to dedicating his full professional time to EQ2 Ventures, Patrick acted as Choueiri Group’s Chief Strategy Officer from 2014 to 2019. Before that, Patrick had spent 20 years in banking, where he steered various acquisitions and organic development projects for Societe Generale and BNP Paribas across Europe, Asia and North America, acting as BNPP Wealth Management’s CEO for the MENA market until 2013.
A French national, keen sailor and scuba diver, Patrick graduated with a Master in Finance from EDHEC (Ecole Des Hautes Etudes Commerciales Lille) and holds an Executive MBA from INSEAD.