It is a well-known fact that the pandemic has accelerated the growth of e-commerce by at least a couple of years and has managed to get millions of new shoppers into the online shopping fold. And as the acceptance and propensity of consumers to shop at online stores increased, brands have started to leverage the… Continue reading What is driving the growth of retail media?

By: Mohamed Nour During the global outbreak in 2020, many physical stores wisely decided to move Black Friday online. As a result, more and more shoppers queued in virtual stores to avoid close contact and benefit from the shopping extravaganza from the safer environment of their homes. That caused a spike in online Black Friday… Continue reading Performance Marketing strategies to boost your post-Black Friday sales

Consumers today are spending more time on their smartphones which has resulted in increased shopping through mobile devices. Hence, brands have to adapt to these changing times and create strategies to efficiently serve the mobile-device obsessed customer. Additionally, the pandemic has played a significant role in increasing the adoption of mobile apps in the company’s… Continue reading Mobile marketing trends to look out for in 2022

Programmatic DOOH (pDOOH) is a more sophisticated version of digital OOH that gives you all of the benefits of DOOH plus the ability to enhance your product using data. It is a new way of marketing and is earning better outcomes even with the ongoing pandemic. Programmatic DOOH is almost the same as online advertisement,… Continue reading Why Are Advertisers Switching to Programmatic DOOH?

By: Mohamed Nour Let’s say that a consumer saw an ad with an advertiser’s brand on any social media platform, for example, Facebook. They are interested in it, engaged with the advertiser’s post to know more about the latest product model they have released, and entered the linked e-commerce site. But because for some reason,… Continue reading How brands drive conversions with Dynamic ads

The biggest shopping festival extravaganza is just around the corner. While the shoppers are set to shop to their heart’s content by indulging in the heavy discounts, retailers will be busy charting out strategies to make Black Friday a roaring success for their businesses. This time of the year is crucial for brands as a… Continue reading Top 10 tips for marketers to prepare for this year’s Black Friday

Fashion brands need to implement better strategies in marketing to acquire more audiences. Unlike essential commodities or services, buying fashion goods and apparel are a matter of choice. Thus, appealing to any customer is harder in this case. Earlier, Brands got in touch with publishers and placed their ads so that everyone could notice. The… Continue reading How Fashion Brands Can Leverage Programmatic Buying?

Across the globe, consumers today are more aware of data privacy laws and are better equipped to know how much data they want to share and how they can restrict the companies from accessing unwanted information.  On top of it, stricter regulations like GDPR and CCPA have made things worse for companies relying entirely on… Continue reading How can marketers make an impact in a cookieless world

By: Mohamed Nour When shoppers decide to buy, they always want a discount or a special offer at a low price. And Black Friday is the best time of the year when the desires turn to facts. Anyone can buy their favorite mobile phone on Noon, for example, for a small cut of a price.… Continue reading Performance marketing strategies to prepare for Black Friday 2021

Getting consumers to check out your App for the first time has always been tougher than developing the App in the first place. With a plethora of apps now striving hard to get the consumer’s attention, the competition is just getting tougher by the day. Consumers are spoilt by choices and rather find it difficult… Continue reading How to Improve Mobile App Discovery and Engagement