For brands, the holidays are typically the busiest time of the year. While some consumers buy very early or very late, the majority of people start their holiday shopping on Black Friday. Almost all the large businesses pour out billions of dollars to capture market attention around the Black Friday Sale. Consumers are a part… Continue reading Why Do Brands Rely on Influencers to Promote Black Friday Sales?

Influencer marketing has become one of the mainstays of marketing strategies for brands across the spectrum and is poised to grow even further in the coming years. What makes it a hot favorite with marketers is its ability to drive high engagement, huge traffic, and authentic content, which resonates well with the influencer’s audience. Hence,… Continue reading How AI is transforming the influencer marketing scenario

A quick look at Data Monetization Data Monetization in simpler words means using your data to earn revenues. However, unlike traditional business, monetization here doesn’t mean selling. It is a lot different and a lot more. Customer Data when analyzed and put to efficient use, can bring in many benefits and avenues to earn better… Continue reading How to Monetize Your Customer Data and Maximize ROI

The need to offer Personalized Content to Consumers A good salesman is one who knows the exact preferences of his customer and shows him only those products that he would be interested in and would end up buying. The online shopping world is no different and consumers only want to see what they are interested… Continue reading How to Use Data to Personalize Content across Content Devices

Today’s consumers are well aware of the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and offers brands keep sending to existing customers makes them spoilt for choice. But the offers and deals tend to lose relevance if they are done in excess and without… Continue reading How can marketers use Precision Marketing to increase RoI?

Mobile app users are considered more valuable shoppers than mobile web users because over 71% of mobile sales are in-app today. App users browse more products and convert at a higher rate, generating more revenue, creating tough competition among mobile app marketers to remain relevant and keep users engaged with their app. In app retargeting, also… Continue reading Dynamic Remarketing – A Great Tool to Re-Engage with Your Customers

When did social media platforms become so boring? Many users have reported that their posts from friends have been replaced by paid posts. Social media influencers – a class of online ‘celebrities’ who promote products/services to their followers, have taken over multiple social media platforms. The surplus of paid posts is, in many ways, ruining… Continue reading Leveraging Genuinfluencers to Advertise High-Value Products and Services

A brand can successfully create impactful influencer marketing when they are working perfectly in sync with the influencers. When both brands and influencers understand each other and are clear on the final objective that needs to be achieved, there are high chances that the campaign will hit the right note with the audience. While for… Continue reading What do social media influencers want from brands?

Dubai: ArabyAds, the leading e-commerce marketing platform in MENA, has made it to the list of top networks for advertisers with headquarters in EMEA under the e-commerce category in Adjust’s recently released Partner Benchmarks report for 2021. This development came on the back of the company’s rapid growth during the first half of 2021, putting… Continue reading ArabyAds featured alongside FB, Google, Apple as a top partner in Adjust’s Partner Benchmarks report

As the name suggests, hyperlocal marketing is a strategy to target customers in particular geographical areas and using the ‘near me’ feature on their mobile devices to look for a product and services.  Generally, these restricted local areas are just a few blocks away from the customers. So, for example, if you search for ‘Chinese… Continue reading 5 Tips to improve your Hyperlocal Marketing strategy