In today’s competitive retail landscape, Consumer Packaged Goods (CPG) brands seek innovative avenues to grow their reach and establish a more prominent presence. One such avenue that has shown significant promise is Retail Media. Not only does this platform help brands tap into a broader consumer base, but it also allows for a multitude of… Continue reading Expanding reach and amplifying share of voice (SOV) in a crowded CPG marketplace

Ritelo’s retail media technology will deliver highly contextual recommendations for high-intent visitors on the app and website for Daleel Store – the region’s leading platform that provides a wide range of prepaid cards for e-sports, digital gifting for e-commerce and mobile prepaid top-ups for its audiences. Dubai, Riyadh, July 13th, 2023: ArabyAds, the leading global… Continue reading DaleelStore partners exclusively with ArabyAds’ Ritelo for retail media technology

In one of our client meetings, the conversations got very interesting. What got everyone into a burst of laughter was that everyone knew there is targeting in Connected TV, and some have even possibly seen it many times, yet the confusion and queries around it remained. It’s like saying, someone knocks on the door every… Continue reading Connected TV Audiences – Powerful Audience Cohorts For Marketers – Plug & Play

The landscape of retail media advertising is undergoing a profound transformation, and I am excited to share how the era of first-party data targeting is revolutionizing the industry. Gone are the days when third-party targeting ruled the scene; today, we stand at the precipice of a new era where first-party data reigns supreme in achieving… Continue reading Embracing the Era of First-Party Data Targeting in Commerce Media Advertising

The Global ad-tech leader ArabyAds and ThePubverse — ArabyAds’ publisher monetization platform — have become the exclusive media representatives for Mawdoo3, the region’s largest Arabic content publisher. Dubai/Riyadh, May 30th, 2023: ArabyAds, the leading global technology company, today announced that it has further strengthened its partnerships by becoming the exclusive media representative for Mawdoo3 –… Continue reading Mawdoo3 & ArabyAds partner to scale up the digital advertising landscape in the region

Retail media advertising is on a steep growth path, witnessing faster and higher acceptance from retailers globally. As such,  the importance of data privacy and compliance in the realm of Retail Media Advertising ought to be extensively brought out. In today’s digital landscape, where data is the new currency, it is crucial for businesses to… Continue reading Ensuring Data Privacy and Compliance In Retail Media Advertising

In the ever-evolving landscape of advertising technology, one platform has emerged as a game-changer: Connected TV (CTV). With the advent of streaming services and the proliferation of internet-connected devices, CTV has revolutionized how advertisers reach and engage with their target audiences. This article explores the immense potential of CTV advertising, its unique advantages over traditional… Continue reading The Rising Power of Connected TV Advertising: Unlocking the Potential of the Digital Living Room

The global ad-tech company aims to cater to the rising demands fueled by extensive digital disruption in the region. Dubai/Riyadh, Feb 8th, 2023: ArabyAds, the leading global technology company, today announced that it has further strengthened its market presence by opening up a new tech hub in Riyadh, Kingdom Of Saudi Arabia, underscoring its commitment… Continue reading ArabyAds continues with strategic global expansion plans in 2023, opens a new tech hub in Riyadh, KSA to accelerate growth

The Dubai headquartered ad-tech company looks to strengthen ad monetization capabilities where Imad would drive growth with the Pubverse platform

Tony’s appointment comes at a time when the Dubai-headquartered ad tech company is investing heavily in platform and innovation along with new market expansion & business opportunities. Dubai, 5th Jan 2022: ArabyAds further strengthened its leadership team with the appointment of Tony Bourached as the CEO of 2 key business platforms – Ritelo, the company’s… Continue reading ArabyAds appoints Tony Bourached as CEO of its retail marketing platform Ritelo and media optimization platform Adomus