The partnership brings LG Ad Solutions’ CTV advertising to UAE, Saudi Arabia and Egypt.   DUBAI, 16 November, 2022 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership with ArabyAds, a leading ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the… Continue reading LG Ad Solutions expands CTV advertising footprint in Middle East and North Africa through exclusive partnership with ArabyAds

The thing about the MENA region is that despite being a collection of more than 20 countries, the shopping behavior and the preferences of the people residing here are primarily the same. If not in its entirety, still the majority of it. Of course, there is a massive income divide between the top and bottom… Continue reading Top shopping categories that drive e-commerce growth in MENA

In an interview with Varun Jain, Mohamed Mohey, the chief human resource officer at ArabyAds, talks about the importance of creating a people-centric organization, the need to take care of your employees, and the importance of giving back to the community. He also points out the factors that make ArabyAds a truly people-focus organization and… Continue reading We encourage our people to explore creativity and try new ideas: Mohamed Mohey, CHRO, ArabyAds

This year’s Black Friday will see shoppers in the MENA region looking for more convenience along with exceptional discounts, which is the hallmark of the biggest shopping festival in the region. As the awareness level about the event is at an all-time high in MENA, consumers will demand and expect retailers to provide more value… Continue reading How different consumer segments in MENA shop during Black Friday

With the pandemic on the back burner, e-commerce brands are optimistic that customers in the MENA region will shop more during this year’s Black Friday event, as the shopping fest gives them a chance to buy the product at heavy discounts – for which they have been saving throughout the year. Of late, consumers in… Continue reading Tips for scaling your e-commerce business this Black Friday

 The acquisition will enable ArabyAds to expand its global footprint and accelerate technological advancements. indaHash founders will join the ArabyAds management team and continue running the company’s operations. ArabyAds will continue to acquire companies further to deliver meaningful technology solutions to e-commerce companies globally.    Dubai, October 20th, 2022: ArabyAds, the leading AdTech company in… Continue reading ArabyAds acquires leading global influencer marketing platform indaHash to accelerate its global expansion plans

Consumers today spend more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these changing times and create strategies to serve mobile-device-obsessed customers efficiently. Additionally, the pandemic has significantly increased the adoption of mobile apps in the company’s digital transformation. Mobile marketing has multiple benefits for companies, irrespective… Continue reading Top mobile marketing stats every marketer should know

Today’s consumers know the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and offers brands keep sending to existing customers makes them spoilt for choice. But the offers and deals tend to lose relevance if they are done in excess and without a proper marketing… Continue reading Understanding popular targeting methods brands use to attract consumers

Retargeting is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products and services but left without completing a transaction. The benefit of retargeting is that it effectively targets users who have already shown some interest in the brand, making it easier… Continue reading These retargeting statistics tell why it is such a crucial digital marketing technique

Consumers today are spending more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these times and create strategies to serve mobile-device-obsessed customers efficiently. Additionally, the pandemic has significantly increased the adoption of mobile apps in the company’s digital transformation. Mobile marketing has multiple benefits for companies, irrespective… Continue reading Top mobile marketing terms every brand should know