Influencer product seeding or product gifting is a concept where a brand sends out free products to a carefully selected group of influencers to make them try the products and post about the item on their social media channels in front of their large following. In other words, the brands send out these free products… Continue reading 5 things to focus on while designing an effective influencer product seeding campaign

The ever-increasing competition in e-commerce has made coupon marketing one of the top marketing tools for digitally-operated brands. On top of it, decreasing brand loyalty among shoppers has just made the whole scenario challenging, and providing discount coupon codes has helped marketers to retain their consumers to some extent. There are many benefits of using… Continue reading Top benefits of coupon marketing every marketer should know

Video marketing has become one of the top marketing tools for marketers and advertisers to reach their audiences and improve sales. Some stats suggest that YouTube has reported around 30 percent more views on its video platform, while more than 50 percent of consumers consume more video content on social media channels. And they are… Continue reading Top video marketing trends to look out for in 2022

The success of an app largely depends on its ability to monetize, and the app developers should have an ideal app monetization strategy in place from the beginning stages. For example, whether you want to keep your app free and depend on the advertisements or sponsors to generate revenue or go for the subscription model… Continue reading Monetize your mobile apps with these top strategies

Brands have taken up social commerce in a big way, and the popularity of this medium is increasing with time. Social commerce refers to selling products and services on social media platforms like Facebook, Instagram, or Twitter. In other words, shoppers can discover the brand, explore the products, and complete the transaction, all without leaving… Continue reading Create a compelling social commerce strategy with these 5 tricks

E-commerce businesses around the globe have to face a significant issue when it comes to shopping cart abandonment. A considerable percentage of shoppers abandon their carts for many reasons, like looking for a better discount coupon, high shipping charges, slow checkout process, checking deals on another website, or leaving to complete the transaction later. In… Continue reading Minimize cart abandonment with retargeting campaigns

Data management platforms, or DMPs as they are often called, are data warehouses hosted on the cloud that collect, sort, and analyze tons of data to help brands make data-based decisions to grow their businesses. Additionally, DMPs create detailed customer profiles based on these data sets that allow brands to initiate targeted advertising and provide… Continue reading How DMP’s improve brands marketing campaigns

Dubai, February 2, 2022: ArabyAds, the leading technology company in the MENA region, has once again reported a record-breaking Black Friday season in 2021, delivering robust growth for its partners across the region. The company clocked over $210 million in gross merchandise value (GMV) for its partners, recording 100% growth compared to Black Friday sales… Continue reading ArabyAds doubles e-commerce transactions powered in 2021 to 12 million. Sets record sales once again for Black Friday in the MENA region.

Brands in the digital age have to up their mobile application game as most users interact with the company’s products and services on mobile devices now. This means that the organization will have to create mobile applications that are fast, smooth to operate, secure, and user-friendly for it to make an impact on its audience… Continue reading These benefits compel brands to opt for native app development

Ever since the Covid-19 pandemic has hit the globe, e-commerce has seen a massive uptick in its business and has acquired millions of new customers to its fold in a brief period. In addition, consumer shopping behavior has dramatically shifted to the online channel due to safety concerns and the ease of shopping from the… Continue reading Things to keep in mind while building a successful retail media