Marketers consider influencer marketing as one of the top form of digital marketing in terms of return on investments (ROI). While influencer marketing was expected to reach $13.8 billion by the end of 2021, it is further estimated to be worth over $24 billion by 2025, demonstrating the channel’s high impact on the marketing and… Continue reading Understanding different types of social media influencers

2022 is still going to be a roller-coaster ride for digital marketers. Ravaged by the pandemic for almost a couple of years now, things were finally beginning to get on track. But then a new variant of the Covid-19 has stuck the world again. Marketers will be on their toes to devise strategies to keep… Continue reading Top digital marketing trends to look out for in 2022

When third-party cookie tracking ceases to exist in the advertising and marketing world, brands will have to depend a lot on the first-party data that they have accumulated over the year to reach out to customers in the future. Unfortunately, as we stand today, most brands have not worked seriously to build this customer data… Continue reading How brands can build a sustainable first-party data strategy

Influencer marketing continues to be the top marketing tool for brand marketers. It has been growing consistently for many years, and experts believe it to grow at an even faster pace in coming years. Since the space is evolving rapidly with new social media platforms, different content formats, and changing user behavior, brands and influencers… Continue reading Influencer Marketing: Top trends to look out for in 2022

Remarketing is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products and services but left without completing a transaction. The benefit of remarketing is that it effectively targets users who have already shown some interest in the brand, and hence it… Continue reading These 5 reasons make remarketing an absolute necessity for brands

Social commerce refers to selling products and services on social media platforms like Facebook, Instagram, or Twitter. In other words, shoppers can discover the brand, explore the products, and complete the transaction, all without leaving the social media channel. This channel has been seeing an upward growth trajectory as more and more brands are working… Continue reading How social commerce is driving online shopping

With the rapid rise of e-commerce in the past couple of years, retailers have started to focus on creating an additional revenue channel for their businesses in the form of retail media. Retail media refers to the retailers’ advertising platform on their website, apps, or any other digital platform within their network. The meteoric rise… Continue reading How retail media is disrupting the AdTech space

Livestreaming commerce has shown the e-commerce world what brands can achieve using this method to engage with shoppers. Around five years back, what started in China has quickly spread its wings across the United States and many countries in Asia and Europe. Experts believe livestreaming commerce will be the next big thing in the e-commerce… Continue reading Top tips for designing a successful live commerce campaign

Brands have been using remarketing tactics to increase their conversion rates and acquire new customers. The significance of this tool has grown with the accelerated adoption of e-commerce across the globe and plenty of brands now taking the online route to reach their potential customers. Remarketing helps the brands in many ways that ultimately improve… Continue reading These tips will help you design the most successful remarketing campaign

Data plays a critical role in the success of any new-age business in the digital landscape. Although first-party data has always been at the forefront, considering it is the most accurate data any organization can have, second-party data has also proven to be of utmost importance for the brands’ marketing efforts. Since second-party data is… Continue reading Why second-party data is witnessing renewed interest from marketers