It all started in 2016 when Chinese e-commerce giant Alibaba’s Taobao linked up the online live stream broadcast with the e-commerce store to allow consumers to watch the product and shop for it at the same time. This was the beginning of the new sales channel for the brands and an innovative shopping experience for… Continue reading Live Commerce: An upcoming opportunity for brand marketers

The alarming situation where marketers will have limited access to third-party data has taken the marketing and advertising world by storm. Brand marketers are continuously looking for ways to target their customers effectively once Google phases out third-party cookie tracking in the Chrome browser by 2023. Coupled with the limitations of most company’s to generate… Continue reading Reason why retail media is gaining more prominence in AdTech world

As we are approaching 2022, we are nearing the end of third-party cookie tracking, a method that has been the marketing and advertising world’s mainstay for many years now. Third-party cookies track the website visitors, collect user data and help the marketers effectively target the right audience with highly personalized ads.  It is a well-known… Continue reading First-party data to be at the forefront in the cookieless world

As we are in the midst of the Black Friday shopping season, we bring to you, top 10 guidelines for brand marketers from the recently released ‘ArabyAds E-commerce Guide 2021,’ the comprehensive study to mastering the biggest shopping season. Here are our recommendations. Load test your infrastructure The most basic and practical thing but often… Continue reading Top 10 guidelines for Black Friday from ArabyAds

Gamification is a concept in digital marketing where brands use design elements of the game in a non-gaming application. The idea to implement this feature is to make your website and mobile applications more engaging and fun for your customers. If done correctly, this concept can help brand marketers to improve user engagement on their… Continue reading How gamification is helping brands improve their marketing strategy

It’s no secret that identifying and understanding the target group is essential to effective advertising. Consumer behavior has always been an indispensable consideration when it comes to making the right decisions about your marketing campaign, and the past two years have brought about a sea of change to consumer behavior for obvious reasons. As Black… Continue reading Brands must focus on these 4 consumers this Black Friday

The Black Friday opportunity in MENA is expected to be about $7.2 billion in gross merchandise value (GMV) for the month of November 2021, which makes up around 21% of the overall e-commerce estimates for the region this year, predicts ArabyAds, a leading e-commerce marketing platform in the MENA region. The “ArabyAds E-commerce Guide 2021,”… Continue reading Black Friday 2021 in MENA to be a $7.2 bn opportunity: ArabyAds report

The biggest shopping time of the year is just around the corner. This is the time when shoppers are really excited to shop to their heart’s content. But for brand marketers, Black Friday can be stressful as there is always added pressure to achieve better sales than the previous year, with competition increasing manifolds. The… Continue reading Top 7 mistakes brands should avoid during Black Friday

Black Friday is just around the corner, and brands are scrambling to put their best foot forward and make the most of the shopping season. As shopping has moved to mobile devices significantly due to the pandemic, brands and retailers have to beef up their mobile app marketing strategy to benefit from the biggest shopping… Continue reading 5 Black Friday marketing strategies for your mobile apps

Influencer marketing has emerged as one of the most popular digital marketing tools in the last few years, and subsequently, brand marketers have increased their spending on it and made it an integral part of their marketing mix. While according to some research, as much as 82% of consumers are likely to follow the influencer’s… Continue reading Things you need to know about influencer whitelisting