ArabyAds and L’Oréal Middle East Announce Strategic Partnership to accelerate Influencer Marketing Share via

Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region. 

This partnership represents a significant step towards integrating creativity, performance analytics, and extensive reach to elevate L’Oréal Middle East brand presence. Through this platform, brands under L’Oréal’s portfolio, including Garnier, L’Oréal Paris, Yves Saint Laurent, La Roche Posay and Kérastase, will benefit from tailored influencer campaigns that resonate authentically with target audiences. 

“We are pleased to embark on this partnership with L’Oréal Middle East to innovate and accelerate the way we do influencer management and content,” stated Mohammad Khartabil, CBDO at ArabyAds. “This collaboration underscores our commitment to delivering impactful digital strategies and sets a new standard for influencer marketing in the region.” 

“We eagerly anticipate unveiling the collaboration with ArabyAds, empowering us to forge authentic connections with our audience across various digital platforms,” expressed Olfa Messaoudi, Chief Digital and Marketing Officer at L’Oréal Middle East. This partnership signifies a pivotal step towards embracing a more data-centric approach to Advocacy & Influence, allowing us to tailor our engagement strategies and to strengthen our brand equity.” 

The launch of the partnership aims to streamline influencer onboarding, product logistics, and campaign execution, offering a comprehensive solution that optimizes brand engagement. Both L’Oréal Middle East and Arabyads anticipate that this project will empower brands to connect more effectively with consumers, driving meaningful interactions and fostering brand loyalty across diverse digital platforms. 

About L’Oréal Middle East
L’Oréal is the world’s leading beauty company with an established presence in the Gulf region since the 1960s. The company formally set-up operations in the region in 1998 as L’Oréal Middle East, and today has three entities across the GCC region, employing over 500 employees, with a diversified mix of 54 nationalities. L’Oréal Middle East created its subsidiaries L’Oréal KSA in 2011 and L’Oréal UAE in 2015 to serve its key markets. Headquartered in Dubai, L’Oréal Middle East offers an inclusive portfolio of 31 beauty brands across four divisions – Consumer, Professional, Luxury and Active cosmetics. 

In 2024, L’Oréal was named one of the World’s Most Ethical Companies® by Ethisphere Institute for the 15th time in a row. It has also been recognized in 2023 as a global environmental leader with triple ‘A’ score by the CDP, for the eighth year in a row. UNIVERSUM has also ranked the Group in the top 10 most attractive employers worldwide, and number one in the UAE while ranked it second in KSA in the FMCG category.