Emirates NBD, Digitas ME and ArabyAds partner to leverage Connected TV Advertising for the launch of the ENBD X App Share via

[Dubai, UAE, 3rd July, 2024] Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has partnered with Digitas ME and ArabyAds to leverage connected TV advertising platforms and strengthen awareness for their upgraded mobile banking application, ENBD X. This advertising partnership creates a new milestone, marking the first-ever use of OEM led CTV advertising by a banking institution in the MENA region. 

This engagement underscores Emirates NBD’s commitment to leverage digital innovation to bring the new app ENBD X directly on Smart TVs, into the digital living rooms of their target audience through Connected TV (CTV) advertising. This partnership came into play when Emirates NBD launched the ENBD X App, setting a new benchmark in mobile banking. The app provides users with over 150 essential banking services in a single, user-friendly interface. The standout feature is the embedded digital wealth platform, enabling users to invest and grow their wealth seamlessly within the app. 

The digital innovation leveraged ArabyAds’ cutting-edge CTV advertising features – high precision audience targeting capabilities on CTV, enhanced audience engagement experience with home-screen CTV ads on both LG & Hisense CTVs, audio enabled as well as clickable ads, delivering results that exceeded industry benchmarks. 

Moadh Bukhash, Chief Marketing Officer at Emirates NBD added, “Our collaboration with ArabyAds and Digitas ME has been instrumental in successfully promoting our ENBD X App. Leveraging the effective storytelling of CTV on large screen with precision and measurability, enabled us to connect with our audience in a brand-safe, impactful manner and clutter-less environment, reinforcing our commitment to digital innovation and customer engagement.” 

Wilfred Vembully, Manager, Digital Media at Digitas ME said, “We are very happy to have partnered with ArabyAds to leverage digital capabilities on CTV advertising. With innovative audience targeting capabilities, enhanced consumer ad experience, and technology innovations, ArabyAds has been at the forefront of driving CTV growth in the MENA region, and we are confident of building more such marketing collaborations in the future.” 

Samer Akhter, Business Director at ArabyAds commented, “We would like to thank our partners Emirates NBD and Digitas ME for their trust in leveraging innovation for the banking sector, to create new opportunities and milestones for digital disruption in the MENA region. CTV has been one of the fastest-growing marketing channels in the region, and I am happy that with this partnership now in the banking sector, ArabyAds has once again taken a step ahead to set new benchmarks.” 

Emirates NBD’s partnership with ArabyAds and Digitas ME has set a new standard for CTV advertising in the banking sector. By leveraging the precision and measurability of CTV, Emirates NBD ensured their innovative app ENBD X reached a broad and relevant audience in a brand-safe, impactful manner. 

About Emirates NBD 

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million active customers. As at 31st March 2024, total assets were AED 902 billion, (equivalent to approx. USD 246 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 858 branches and 4,450 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion.    

Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realize their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region. 

Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.