Turkish Airlines partners with ArabyAds to leverage Connected TV Advertising Share via

The multi-region partnership for Turkish Airlines extends CTV advertising in Saudi Arabia, UAE, Qatar, Bahrain, Iraq and
Kuwait and aims to leverage the dynamic capabilities of Connected TVs to reach relevant users.

Dubai, Feb 6, 2024 – ArabyAds, the leading global technology company, Forward Media Türkiye, a leading digital media and communication services agency, and Turkish Airlines, the official flag carrier of Türkiye announced an advertising partnership to leverage ArabyAds’ Connected TV advertising capabilities.

This strategic collaboration marks a significant milestone as Turkish Airlines embraces ArabyAds’ cutting-edge Connected
TV advertising platform to enhance its advertising capabilities on big screens inside digital living rooms. This channel
delivers the highest attention span.

The multi-region partnership extends CTV advertising in Saudi Arabia, UAE, Qatar, Bahrain, Iraq and Kuwait and aims to
leverage the dynamic capabilities of Connected TV Advertising to reach relevant users. Forward Media Türkiye agency and
ArabyAds team worked together on “Türkiye: A Country of Wonders” campaign to bring home-screen OEM advertising on LG TVs and programmatic targeting on OTT apps – actively working across audience targeting, campaign optimizations and CTV measurements.

Christy Cheriyan, Head of Revenue at ArabyAds Connected TV business, expressed enthusiasm about the partnership and said, “We’re delighted to announce our collaboration with Turkish Airlines, synonymous with excellence. ArabyAds’
Connected TV Advertising platform transforms large-screen advertising experiences, offering an unparalleled blend of
creativity and technology to compliment Turkish Airlines’ goal of delivering enhanced consumer experiences.”

Fred Rizkallah, Sales Director of ArabyAds, added, “At ArabyAds, we prioritize consumer experiences and that’s where the digital capabilities of Connected TV advertising play a key role, enabling Turkish Airlines to reach relevant audiences on CTV with precision, and with 100% measurability”.

Turkish Airlines, known for exceptional customer experiences, is excited about the possibilities this collaboration
unlocks. Özge Güner, Digital Advertising Supervisor at Turkish Airlines, says “Our partnership with ArabyAds enhances our large-screen advertising capabilities. ArabyAds’ Connected TV Advertising platform stood out for delivering
impactful experiences, contributing to elevating the Turkish Airlines brand experiences for consumers.”

This partnership reinforces ArabyAds’ position as a leading provider of innovative advertising solutions, while Turkish
Airlines strengthens its commitment to delivering cutting-edge advertising experiences to its global audience.

About ArabyAds:

ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising
platforms across different touchpoints of a brand’s journey in a customer lifecycle ranging from customer acquisition,
retention, and monetization.

Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its
advertisers with data-led, transparency-first & omnichannel marketing.

Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing Platform of the Year” by the Mobile Marketing Association MMA MENA.

For more information, please visit www.arabyads.com

About Turkish Airlines:

Established in 1933, Turkish Airlines – the official flag bearer of Türkiye, is now a Star Alliance member with a fleet
of over 350 aircraft, operating flights to 300+ destinations globally. Renowned for exceptional service, Turkish
Airlines is committed to providing cutting-edge experiences to its customers.

For more information, please visit www.turkishairlines.com